Creative Director

CARFAX•Centreville, VA

18d

About The Position

Join Team CARFAX as a Creative Director Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four-day week continues in Summer 2026! We are seeking an accomplished, imaginative, and results-driven Creative Director to lead our in-house creative team and drive the visual future of our brand. This role will help drive the evolution of our brand’s creative expression, ensuring a cohesive, impactful, and engaging experience across all customer touchpoints, channels, and audiences (B2C and B2B). This leader will be instrumental in growing the Carfax brand, making life easier for consumers and dealers by championing our iconic mascot, Car Fox, and protecting the Carfax brand every step of the way.

Requirements

10+ years of progressive experience in creative development (agency or client-side), with at least 7+ years in a Creative Director or equivalent senior leadership role, and 5+ years working consistently on the same brand(s) (if agency side)
A proven track record of developing and managing cohesive, successful creative campaigns across all major platforms (digital, social, broadcast, print).
Demonstrable expertise in overseeing visual identity, graphic design, and brand guideline adherence.
Portfolio showcasing high-impact creative work, including experience working with or creating a brand mascot/character.
Demonstrated ability to use creative output to drive specific business outcomes like customer loyalty, advocacy, and revenue growth.
Expert-level knowledge of design software and production processes.
Excellent communication, presentation, and interpersonal skills, with the ability to articulate creative rationale to executive leadership.
Bachelor’s or Master’s degree in Graphic Design, Advertising, Fine Arts, or a related field.

Nice To Haves

Experience in a high-growth or fast-paced industry (e.g., Tech, CPG, Retail)
Experience working with global or multi-regional creative teams and campaigns.

Responsibilities

Ensure Carfax is always a brand for the future by evolving a cohesive creative vision across Carfax, B2C and B2B
Develop creative initiatives that pull consumers in and deliver measurable results for B2C (unaided brand awareness and Gen Z engagement) and B2B (supporting lead generation, conversion and revenue).
Champion Car Fox. Foster a Car Fox first approach and get him everywhere and ensure his personality, presence, and visual style celebrates and protects our relentlessly-helpful brand mascot and ensure he is consistently leveraged across all platforms to engage and build brand. Collaborate with the Car Fox Production and UX design teams to bring him to life in new and exciting ways
Lead company-wide creative strategies that ensure a unified, premium, (but still fun) brand experience across all (B2C) and (B2B) channels, including broadcast, digital, social, video, print, and product.
Lead brainstorming sessions and guide the concepts for marketing campaigns, product launches, and content initiatives.
Collaborate closely with Marketing, Product, Sales, and Leadership teams to ensure creative output directly supports business objectives and marketing KPIs.
Manage, mentor, and inspire brand team designers, while fostering a culture of creative excellence across the brand team.
Establish and maintain efficient, scalable, and quality-driven creative production workflows
Be the brand police, ensuring high quality, brand compliance, and effectiveness across all formats (web, ads, presentations, collateral, etc.).
Stay current with the latest design trends, creative technologies, and competitor activities to continually elevate the brand's creative output and maintain a brand superiority.