Creative, Director

EF Education First / HultCambridge, MA
8d$140,000 - $150,000Hybrid

About The Position

We are seeking a highly innovative and strategic leader to join EF Educational Tours as a Creative Director (Design). You’ll be a driving force in setting creative vision, building a strong brand from the inside out, and helping deliver breakthrough creative that defines who we are and what we offer that’s different in the student travel space. You’ll have the opportunity to work across channels and mediums, partnering with our Creative Director (Content) to lead a team of makers to conceptualize and execute new ideas, campaigns, and programs that show the lasting impact our travel offerings can make on teachers, families, and their communities. Above all, you are both a creative AND a strategist who understands the power of a strong brand. You excel at and gain energy from marrying a creative vision with business goals to produce differentiated work that produces measurable results.

Requirements

  • A proven leader: You have a bachelor’s degree in a relevant field (Fine Arts, Marketing, etc.) and a minimum of 10 years of experience in marketing, design, or a related field, with at least 5 years of experience in a leadership role.
  • An accomplished creative: You have a strong portfolio of work experience across a range of media platforms.
  • A strategic thinker: You can effectively translate brand values and marketing objectives into impactful visual campaigns that resonate with target audiences.
  • A team player: You thrive in collaborative environments and have a proven ability to inspire and motivate teams to deliver outstanding creative work.
  • A communication master: You can articulate creative ideas clearly and persuasively, building consensus and buy-in from stakeholders at all levels.
  • A trendsetter: You have what we like to call ‘fingerspitzengefuhl’ (German for ‘keeping one’s finger on the pulse’) when it comes to visual communication trends, emerging technologies, and best practices, always seeking innovative ways to elevate brands.
  • All candidates must submit a portfolio to be considered.

Responsibilities

  • Lead with purpose: Develop and articulate a compelling creative vision that aligns with business and brand objectives, demonstrating a clear understanding of our market, our customers, and our product.
  • Guide brand design evolution: Actively lead and shape the brand’s design across channels, evolving our visual system with intention while maintaining a high bar for craft, consistency, and execution.
  • Champion innovation: Bring forward fresh ideas that draw on industry trends, technologies, and market insights to continually evolve our creative output and capabilities.
  • Inspire a team of creatives: Serve as a hands-on leader for the design team, providing direct management and mentorship, while also guiding and elevating creative output from copywriters, social media specialists, and video team members.
  • Execute with excellence: Oversee the execution of campaign and promotional materials, including print and digital, ensuring they are of the highest quality and delivered on time.
  • Collaborate to drive results: Partner closely with senior leadership, key functions (e.g. Sales, Product, and Digital), as well as cross-functional teams to translate business needs into bold creative work that achieves measurable results.
  • Be a leading voice: Spread the word internally in small and large forums and across all levels to inspire and educate the organization on the power of smart creative and how it supports the company’s mission.

Benefits

  • Commitment to professional growth: robust monthly calendar of trainings and workshops
  • Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
  • Exciting business travel opportunities
  • 25% company match on your 401(k) contributions
  • Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
  • Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
  • Access to fertility care and family-building support
  • Wellness benefits including a yearly fitness reimbursement
  • Frequent social and learning events, including access to our employee-run resource groups
  • Robust Employee Assistance Program
  • Tenure-based sabbatical eligibility
  • EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
  • Discounts at local venues and businesses
  • Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
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