Creative Director, B2B SaaS

Avetta•Houston, TX

20h•$126,000 - $150,000•Hybrid

About The Position

Avetta’s SaaS platform connects the world’s leading organizations with qualified suppliers, contractors, and vendors. We bring unmatched visibility to companies through cloud-based technology and human insights to improve supply chair risk and compliance. As a result, we foster sustainable growth for businesses and their supply chains globally. Our SaaS subscription software is used by 85k+ active customers in over 100 countries. The Creative Director will be the driving force behind Avetta’s visual and creative expression, raising the bar for how our brand shows up, competes, and connects in the market. This leader brings bold ideas, a refined creative vision, and the ability to translate strategy into compelling digital, video, and campaign experiences. They will oversee and inspire the full creative ecosystem: internal teams and agencies, ensuring every asset reflects Avetta’s story with clarity, consistency, and craft. The Creative Director will partner closely with Brand and Content Leadership, Product Marketing, Social, PR, Demand Generation, and Sales to deliver innovative, high-performing creative that differentiates Avetta, drives demand, and accelerates adoption of the new brand across all channels.

Requirements

10 years of experience in senior creative roles, plus experience leading creative teams (B2B SaaS or technology preferred).
Strong mix of strategic vision + hands-on creative execution.
Expertise in branding, visual storytelling, and campaign development.
Track record leading creative teams and executing campaigns across digital, social, media, events and tradeshows, and enterprise channels.
Experience with web building platforms, basic coding, and email marketing platforms.
Strong portfolio showcasing brand identity systems, integrated campaigns, and video storytelling.
Proven ability to manage creative teams and external agencies to deliver high-impact work.
Experience aligning creative strategies with business goals and KPIs.
Excellent collaboration skills across marketing, product, and sales functions.
Proficiency with Adobe Creative Suite, Figma, and familiarity with emerging creative tools.
Visionary thinker who can balance strategic design oversight with hands-on execution.

Responsibilities

Lead creative strategy and execution to strengthen brand presence.
Drive Brand Stewardship & Governance ensuring consistency in visual identity and tone across all touchpoints.
Operationalize Avetta’s brand identity across all channels, geographies, and audiences.
Build creative systems, templates, and governance processes to ensure consistency and accelerate execution.
Translate narratives into compelling, cohesive creative.
Inspire, lead, and mentor a team of designers fostering collaboration and innovation (design, video, UX and digital specialists).
Drive high-quality creative output across campaigns, events, digital channels, and customer experiences.
Serve as the creative bridge between brand strategy and execution.
Oversee creative production of high-impact video content for events, campaigns, and digital channels.
Agency & Partner Management- Act as the primary design leader for internal and external agency relationships, ensuring strong briefing, strategic alignment , effective utilization and creative quality across all workstreams.
Leverage external partnerships strategically while building internal creative muscle.
Partner cross-functionally with Product Marketing, PR, Demand Gen, and Sales to ensure creative aligns with business priorities and market opportunities.
Manage the creative budget and agency spend responsibly, ensuring efficient allocation of resources and clear reporting of performance, impact, and ROI to Marketing leadership.
Embed creative excellence into sales enablement, demand gen campaigns, PR activations, and product launches.
Lead, mentor, and develop a multidisciplinary creative team (design, copy, video, and production), fostering growth, collaboration, and high-quality output.
Set clear expectations, provide regular coaching and feedback, and conduct performance reviews to support team members’ career development.
Inspire and uphold a positive, inclusive team culture that encourages innovation, accountability, and creative excellence.
Allocate resources and manage workloads to balance team capacity with project priorities, ensuring deadlines and quality standards are met.
Guide the team through ambiguity, helping prioritize work, make informed creative decisions, and maintain momentum during shifting business needs.