Creative Director

We Are Rosie • Abilene, TX

12d • $130,000 - $180,000 • Onsite

About The Position

Are you a visionary leader with a passion for storytelling and a knack for elevating brands? Do you thrive in a dynamic environment where creativity fuels strategic growth? If so, the University is seeking a talented Creative Director to shape the future of our brand and inspire our community. About the Role Ready to lead the charge in defining the University's visual and verbal identity? As our Creative Director, you'll be the driving force behind our brand's narrative, ensuring it resonates powerfully across all platforms. Imagine crafting compelling stories that not only capture the essence of the University but also drive enrollment, enhance our reputation, and foster deeper engagement. This is your opportunity to blend strategic vision with hands-on leadership, transforming institutional priorities into inspiring and impactful creative campaigns.

Requirements

• 10+ years of progressive creative experience in marketing, advertising, or brand leadership, ideally including higher education or mission-driven organizations.
• A proven record of leading creative teams and delivering brand-defining campaigns across media platforms.
• Deep expertise in visual design, storytelling, and integrated campaign development.
• A strong understanding of brand strategy and its translation into creative execution.
• Exceptional leadership, collaboration, and communication skills, with the ability to inspire creative teams and influence senior leaders.
• Mastery of creative tools and workflows (Adobe Creative Suite, Asana or similar project tools, DAM systems).
• Bachelor’s degree in design, communications, marketing, or a related field required; Master’s preferred.

Responsibilities

• Shape the Vision: Define and evolve the University's creative vision in partnership with the VP for Marketing, translating institutional priorities into emotionally resonant creative concepts.
• Lead and Inspire: Oversee the creative direction of all marketing and communications materials, including digital advertising, video, photography, social media, publications, and environmental design.
• Build and Mentor: Lead and mentor a multidisciplinary creative team (Videographer, Photographer, Graphic Designers, Copywriter), fostering a culture of excellence, collaboration, and continuous learning.
• Drive Strategy & Execution: Oversee the concepting and production of major campaigns, ensuring creative output is audience-centered, insight-driven, and aligned with enrollment and institutional goals.
• Collaborate Across Campus: Work collaboratively with university partners to ensure consistent, strategic brand expression across all materials and provide creative consultation on major initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees