Creative Director (remote)

HarperCollins Publishers

2d•$90,000 - $125,000•Remote

About The Position

The Creative Director will be responsible for leading the day-to-day operations of the Direct-to-Consumer creative team, including managing and both internal and external resources. They will also be responsible for executing all creative for HarperCollins US DTC marketing channels. This role will work closely and collaboratively with Brand, Platform and Publishing teams to create visual communications to support and grow our DTC businesses. The Creative Director will lead the creative development process, providing direction and constructive feedback to internal and external design resources to deliver consistent, high-performing creative for the business.

Requirements

Portfolio demonstrating performance-driven digital and e-commerce creative required
8+ years experience in graphic design and/or interactive design with at least 3 years of experience working with a focus on an e-commerce and/or performance marketing design.
3+ years experience managing both internal and external resources to hit quality, budget and timeline requirements.
Expertise with Adobe and Canva’s full suite of creative tools (or similar)
Expertise with (and enthusiasm for) leveraging AI creative tools (e.g. Sora, Nano Banana) for concepting and refining designs.
Proven ability to influence stakeholders and align creative strategy with business goals
Portfolio demonstrating performance-driven digital and e-commerce creative
Understanding best practices for performance-focused digital marketing creative
Staying up on industry trends around best UI and UX practices and what drives design performance (e.g., CTR, CVR, ROAS) in a direct-to-consumer environment
Empathy for our end consumer, always thinking about design as a visual medium for communication.
Ability to both create and evaluate design and copy
Solutions-oriented and collaborative approach

Responsibilities

Leads creative function for Direct-to-Consumer brands and channels, working as both an individual contributor, as well as a manager of internal and external resources.
Ensures a high standard and quality of work, delivering on consistency in brand look, feel, and experience, regardless of assigned resource; provide creative quality control over concepts and execution.
Assigns requested work to the appropriate resource based on project needs, and inspires excellence in outcome by providing direction and constructive feedback, while meeting the needs of the requesting partners
Lead the creation, execution, and continual evolution of brand guidelines.
Identify opportunities to improve creative output and process, and provide recommendations to develop the creative team to meet future demands.
Helps the team balance creative vision with business objectives and priorities.
Works closely with the Brand and Platform teams to develop and interpret a clear creative vision.
Attends meetings, handle cross-team interaction, pitch concepts in a compelling manner; communicate and monitor project progress.
Stays up to date with new innovations and industry trends.
Trains and support team members in developing and deepening their technical skills.
Contributes to organizational learnings and process improvement.
Leads with passion, guide & coach the team on career direction, development, growth and performance.