Creative Director - Syracuse Preferred

Impel•City of Syracuse, NY

About The Position

The Creative Director (CD) leads the company’s branding, design, creative strategy and execution across Impel’s demand generation, product marketing, and customer retention efforts. Playing a critical role in setting and executing brand strategy in conjunction with company leadership. Our CD is Impel’s lead brand steward, creative advocate, and design guru. Impel’s Creative Director is a doer who is passionate about creating and designing (not just directing) – and wants to be in the trenches making and developing assets while also shaping brand and design strategy. Impel’s Creative Director will drive excellence in brand strategy and go-to-market execution across all channels and internal audiences. The Creative Director will report directly to the Vice President of Marketing.

Requirements

BA/BS required, ideally in design, marketing, communications or relevant discipline.
B2B experience is required.
Tech/SaaS experience is required.
Minimum 10 years’ progressive growth in design and creative roles.
Minimum 7 years’ experience with digital/omnichannel marketing.
Exceptional ability to work in a fast-paced, constantly changing environment while solving problems creatively and quickly
Exceptional ability to remain calm under pressure, receive feedback constructively, and apply strategic and business acumen to creative efforts
Excellent leadership, project management, and time management skills
Excellent organizational, interpersonal, and written communication skills
A strong understanding of brand development and omnichannel marketing concepts
An intimate understanding of design, copy and UX/UI best practices and guidelines
Experience with a variety of software and applications, including marketing automation, Adobe Creative Suite, CRMs, Photoshop, HTML, InDesign, Premier, Flash, etc.

Nice To Haves

Experience scaling/building out high-growth companies is highly preferred.

Responsibilities

Partner with marketing leadership to execute against the overall marketing and brand strategy for the company
Lead the scaling of brand design and creative systems and processes, including leveraging AI and automation.
Help lead the creation, development, and evolution of the Impel brand strategy, with particular emphasis on visual identity, look, tone, and feel, brand voice, and execution across all brand channels and touchpoints
Create and measure branding and creative for all demand generation and growth initiatives, including video production, email marketing, digital advertising, retargeting, SEO/SEM, content marketing, and others
Help drive go-to-market strategy and execution of product launches and initiatives
Develop and measure branding and creative for customer retention and expansion efforts with Performance Management, including communications, collateral, reporting, content, incentive programs, and others
Provide creative direction and executional support for reputation and thought leadership initiatives, including press releases, white papers, industry presentations, event campaigns and others
Develop presentation and informational/educational assets for internal constituencies and external partners
Develop branding and assets (and provide logistical support as needed) for Impel presence at industry trade shows and events
Ensure effective brand governance and compliance across the organization as well as with external partners
Effectively manage contractors, agencies, and vendors as needed