About the position
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. We are seeking a passionate Creative Director to help us build a world class brand and lead our Creative Team. The ideal candidate will have leadership experience at a SaaS company with an impressive background in creative strategy, concept development and brand storytelling. A keen eye for design and a deep understanding of our target audience and market trends are integral to the role. The Creative Director will work with Marketing Leadership to help determine the creative vision of a brand or project and will manifest that vision through a strategic approach that includes digital, print and video resulting in integrated campaigns tailored to appeal to the specific audience. Understanding Sales-led growth and Marketing strategy is crucial for success in this role as you will work closely with Content, Events, Demand Generation, Product Marketing, and Sales teams to support their strategic initiatives and business objectives. Later drives predictable outcomes on social media for brands, agencies, and businesses by providing influencer marketing software and campaigns, social media management software, social program audits, action plans, and content creation services, social commerce and affiliate, social listening, and more. This role will support initiatives for all Later products and properties, including Later Influence, Later Social, Later Link in Bio, and more…
Responsibilities
- Understand our target audience, market trends, business objectives and business outcomes to help support and optimize marketing strategies with stakeholders
- Use your knowledge of the sales cycle, content marketing, and the marketing funnel to streamline creative deliverables/processes for sales enablement and marketing tactics
- Identify cross-sell/up-sell opportunities via design and layout that support growing our business through acquisition, lead nurture, lead management, feature releases and other retention opportunities
- Collaborate with marketing/brand experts to develop/manage the company's brand guidelines ensuring consistent and cohesive application across all touchpoints
- Build trust through influence by sharing rationale for design decisions via data-driven insights
- Provide strategic direction and tangible guidance to the Creative Team to ensure the team delivers impactful creatives on brand and on time
- Foster a culture of collaboration and knowledge sharing, promoting best practices, and inspiring the team to push the boundaries of design excellence
- Conduct performance evaluations, quarterly coaching sessions, and provide constructive feedback to the team members to enhance their skills and improve their performance
- Drive efficiency of the team by optimizing processes & workflow
- Understand and manage internal stakeholders requirements and expectations
- Contribute to budget discussions, manage spend and contractors
- Collaborate with stakeholders to develop hypotheses, experimental designs, and implementing tests to optimize ads, digital and print designs
- Analyze results to draw meaningful conclusions, identify winning variations, and share insights for future optimizations
- Keep abreast of industry trends, new technologies, and best practices in design, social media, and UI/UX to identify opportunities for innovation and experimentation and stay competitive
Requirements
- 8+ years experience designing for digital, web and print properties
- 4+ years experience in a Creative Leadership role
- SaaS company experience (preferably SLG)
- Bachelor's degree or diploma in Graphic Design or a related field (or equivalent work experience)
- Great portfolio demonstrating a track record of successful design projects including digital, UI/UX and print pieces
- Experience with design tools such as Adobe CS, Figma, Sketch, and/or XD
- Proficient with marketing analytics, reporting, and how to use data to drive business decisions
- Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights
- Excellent communication and presentation skills, with the ability to articulate concepts, methodologies, and results to both technical and non-technical stakeholders
- Great interpersonal and project management skills to collaborate effectively within a cross-functional team
- Flexibility & ability to work in a fast paced and dynamic environment
Nice-to-haves
- Experience with marketing automation platforms (Marketo, Klaviyo, or other similar platforms)
- Experience in Agile Marketing (Kanban, Scrumban, etc)
Benefits
- Market-based & data-driven compensation approach
- Bi-annual compensation evaluations
- Participation in various benefits plans as part of overall compensation package
