Creative Director, Social

OpenAI•San Francisco, CA

About The Position

OpenAI is seeking a Social Creative Director to join our in-house Creative Studio team. In this role, you’ll concept, craft, and lead social-first creative across channels—building work that shapes culture, educates users, and deepens trust in our brand. You’ll partner closely with Marketing, Comms, Product, and cross-functional creative pods to translate product launches, research breakthroughs, and big cultural moments into work that feels unmistakably “OpenAI." You’ll lead ideas from zero → one, elevate craft, and help define how OpenAI shows up on social platforms. This role blends big thinking with hands-on making: part creative director, part storyteller, part social strategist, part editor.

Requirements

Have 8+ years experience in social creative, content creation, or creative direction at a top brand, in-house creative team, or creative agency.
Have a portfolio that demonstrates social-first thinking, storytelling craft, and a strong aesthetic point of view.
Have deep fluency across major platforms—knowing what works, why it works, and how to evolve it.
Have the ability to move fast: take a spark of an idea and turn it into something tangible within hours or days.
Have strong writing and visual communication skills (storytelling, scripting, framing, copy).
Have experience directing talent, creators, or small editorial or production crews.
Have the ability to brief and manage motion designers, editors, and designers.
Are comfortable working with technical or complex concepts—and making them simple and compelling.
Have High EQ: excellent collaborator, low-ego, thrives in ambiguous environments.
Are excited about using AI tools as an extension of your creative process.
Have experience on product, tech, or culture-driving brands.

Nice To Haves

Experience building social systems or brand voice guidelines.
Hands-on motion or editing skills.
Experience with rapid content creation around live events, launches, or cultural moments.
Experience managing creators or creator partnerships.
Interest in innovation, emerging formats, experimental storytelling, and pushing the frontier of how brands show up online.

Responsibilities

Lead concept development and execution for social-first activations across Instagram, X, LinkedIn, YouTube Shorts, and emerging platforms.
Craft breakthrough storytelling around launches, model releases, research updates, product features, and cultural moments.
Partner closely with Product Marketing, Comms, and Creative Leadership to develop integrated creative ideas that ladder up to larger brand initiatives.
Direct briefs, oversee and create storyboards, scripts, edits, and visual references to push ideas forward quickly.
Guide and mentor designers, motion artists, editors, and writers.
Identify and define OpenAI’s visual language and editorial voice for social, ensuring consistency and quality across channels.
Direct shoots and content capture when needed—lightweight to high-end.
Prototype ideas rapidly (lo-fi and hi-fi) using AI tools, Figma, motion tools, and in-app editing.
Monitor social trends, formats, and platform behaviors, and translate them into relevant creative opportunities for the brand.
Collaborate with external partners, creators, and agencies when needed.
Understand product deeply—becoming fluent in model capabilities and user behaviors to craft content that’s not just trendy, but genuinely helpful and educational.
Set a high craft bar for everything we ship.