Creative Director, Nordstrom Rack (Hybrid - Seattle, WA)
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About The Position
We are seeking a Creative Director to lead our Nordstrom Rack Brand Campaigns and Image team to ensure world class output that connects and resonates with customers to deliver results. Our Marketing vision is to ignite growth through deepening customer connection. Our team is responsible for delivering brand and performance-based advertising campaigns, loyalty communications, and owned platform content to drive customer engagement, grow our customer base, and execute strategies that will differentiate us from competitors. The opportunity to reach customers with the most relevant, personalized content and messaging and how that work is created, produced, targeted and deployed is changing at an extremely fast rate and we are evolving in line with the industry. By strategically leveraging external expertise and technology, we aim to expedite our evolution, enabling our internal team to focus on the highest impact, strategic, custom work and utilizing outsourcing and automation to deliver faster, more scaled content. Joining us during a pivotal time of transformation, this critical leadership role will significantly contribute to this effort. The Rack Creative team is already on the pathway of change having completed a major Brand Re-design which was successfully implemented in Spring 2023. The reaction has been extremely positive and set up our internal teams to work within a comprehensive system delivering a more compelling and cohesive brand experience for our customers. The Rack Creative Director/Image Director is responsible for continuing to lead and guide the Image team through this time of change, with an ability to modernize management of our brand Image guidelines and ensuring all application executed internally or outsourced supports our business programs and delivers on our priorities They will champion the evolution of 'new ways of working' by effectively planning and supporting image creation, to provide best in class, brand right imagery and video from high touch custom to high volume scaled creation and versioning to fuel business demand.
