Creative Director - Direct Response

MM Coaching Limited

2d•$5,000 - $10,000•Remote

About The Position

Marriage Reset (MM Coaching Limited) helps men save their marriages through results-oriented online coaching - often succeeding where traditional counselling falls short. In under three years, we’ve achieved 10x growth and continue expanding rapidly, delivering exceptional outcomes for our clients every day. We’ve focused on growth and the exceptional coaching for our clients and team members. By creating a high-performance, positive environment we’ve helped thousands of clients with saving their marriage and achieving their full potential through direct support, coaching and consulting. We are looking for an experienced Creative Director (Copy-led) who will co-lead the company’s voice and messaging alongside our Co-Founder. You will own copy and creative direction across all customer touchpoints and drive measurable improvements in conversions, revenue, and audience engagement. You’ll work directly with the Co-Founder as the Copy Chief and Creative Lead - partnering with Growth/Media to support creative testing and iteration, and directing Creative Production (copywriters, designers, and video editors) to execute at a high standard.

Requirements

7 years of professional direct-response copywriting experience in high-ticket online education, coaching, or other services
Proven track record building $1M+ high-ticket funnels (book-a-call, webinar, VSL)
Proven track record conducting voice-of-customer research and creating high-converting angles
Experience managing the creative QA process with final approval ownership
Experience utilizing AI tools to increase output without sacrificing quality
Proven track record of managing team members - comfortable hiring, onboarding and offboarding when needed
Experience owning creative direction across the entire company and marketing channels
Must have personally developed: Hooks
Lead mechanisms
Objection stacks
Offer positioning
Conversion flow logic
Able to capture, protect, and elevate a founder-led brand voice
Highly analytical and optimization-focused
Confident giving direct, constructive, and data-driven feedback
Detail-oriented, with strong QA instincts
Comfortable with platform standards and responsible claims for marketing content
Clear, reliable communicator with strong async habits (Slack/Loom)

Nice To Haves

First-hand experience of long-term marriage dynamics (helps you write with nuance for our audience)

Responsibilities

Own messaging strategy and copy architecture across the funnel (cold traffic → conversion)
Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launches
Build scalable systems: Brand Voice Playbook, frameworks, templates, SOPs
Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, email sequences, YouTube scripts
Review and refine founder-created content with strategic edits and feedback
Create frameworks/templates that make copy production scalable and consistent
Brief and direct copywriters/video editors (you won’t design/edit, but you direct execution and potentially rehire if necessary)
Maintain creative vision, quality, and speed across outputs
Run reviews and provide clear, actionable feedback to contractors
Build and maintain the Brand Voice Playbook and messaging guidelines
Own QA and final approvals across all channels (proofing, links, formatting, tone, claims checks)
Final sign-off before anything publishes
Partner with Media Buyer to test and iterate based on performance data (CTR, CVR, VSL watch time, booking rate, revenue per lead/call)
Conduct voice-of-customer research and translate insights into messaging that converts