Creative Director, Copy (Healthcare)

FWD People • New York, NY

14d • $135,000 - $170,000 • Hybrid

About The Position

FWD People is a full-service strategic marketing agency delivering meaningful and measurable results in the health and non-profit sectors. We take pride in being our clients' trusted strategic partner — staying ahead of the curve, and leveraging our expertise and foresight to help them navigate change and seize opportunities. We approach every challenge with a commitment to innovation, excellence, and empathy and we seek the same qualities in our leaders. As a fast-growing, senior team, we're excited to welcome more forward-thinking individuals who will help us drive growth, foster positive change within our client's industries, and have fun along the way.
As Creative Director, Copy (Healthcare), you'll define the voice of our healthcare brands and lead the storytelling that turns complex science into powerful, resonant ideas. You'll shape campaigns across every channel—digital, social, video, experiential, and print—and guide a team of writers to deliver work that's bold, clear, and strategically sharp. You know how to partner with medical executives and strategists, how to elevate the standards of healthcare copy, and how to win the room with ideas that connect. You bring a portfolio that proves you can craft and sell big campaign platforms, plus the leadership skills to mentor writers, collaborate across disciplines, and set the creative bar higher every time.
At FWD, we care deeply about our work and the people we work with—so we take our no-jerk policy seriously. You'll thrive here if you bring ownership without ego, a sense of humor, and a love of building teams and brands that matter.

Requirements

• 10+ years of copywriting and creative leadership experience in an agency environment, with a strong portfolio of healthcare work.
• Expertise translating complex medical and scientific concepts into clear, compelling, human language—you've partnered with medical executives and know how to create copy that resonates with everybody else.
• A track record of shaping and selling big campaign ideas across multiple channels—you can point to success stories and walk us through your ownership from concept through delivery.
• Excellent communication and presentation skills—the ability to present is crucial at this level. You show up with confidence and can win the room and rally stakeholders.
• Comfort in fast-paced, entrepreneurial environments where priorities shift and adaptability is essential.
• A sense of ownership without ego. You're a big-picture thinker who doesn't sweat being in the weeds to deliver excellence. We take our no-jerk policy seriously and so should you.
• A sense of humor—we're a group that cares deeply about our work, but always make room to find levity.

Nice To Haves

• Experience in oncology, immunology, neurology, or rare disease categories.
• Background working with biotech or pharmaceutical clients.
• Familiarity with MLR review processes and regulated marketing.
• Experience managing creative teams and direct reports.
• Award-winning work or recognition in healthcare advertising.

Responsibilities

• Translate science and strategy into story by partnering with account, strategy, creative, and medical teams to translate complex scientific and medical information into memorable, engaging messages for both healthcare professionals and consumers, ensuring accuracy while making it accessible, resonant, and emotionally powerful.
• Drive healthcare copy forward while elevating standards and craft by partnering with brand, strategy, and account leads to craft campaign concepts that are bold, distinctive, and aligned to brand personality and business goals. Oversee all copy deliverables for accuracy, compliance (including AMA style), and creative integrity. Raise the bar for clarity and originality.
• Lead campaign storytelling by owning the creative direction of copy across digital, social, video, experiential, and print. Shape headlines, narratives, and messaging frameworks that bring healthcare brands to life.
• Inspire and mentor writers by coaching a high-performing copy team. Push for craft, clarity, and originality while creating a culture of collaboration, feedback, and growth.
• Run the room by presenting creative internally and externally with authority, clearly tying ideas back to strategy and communication objectives.
• Collaborate across disciplines by working side-by-side with art directors, designers, strategists, and medical editors to deliver integrated creative that's greater than the sum of its parts.
• Stay ahead of what's next by keeping a pulse on cultural trends, healthcare industry shifts, and content innovation—applying them to make our work fresh and relevant.

Benefits

• 25 days off per year +16 paid holidays
• matching 401(k)
• medical, dental & vision
• paid maternity & paternity leave
• home office setup
• yearly team retreats
• a comprehensive professional development program including executive coaching and a yearly professional development stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed