Creative Director, Cooking

The New York Times•New York, NY

10h•Onsite

About The Position

The New York Times is looking for a Creative Director to help guide the expansion of NYT Cooking, creating and coordinating visual systems that make the Cooking experience more engaging, delightful and distinctive for a growing audience across platforms. You'll be a member of Cooking's leadership team, shaping creative processes and developing workflows. You'll have a particular focus on building brand identity and cohesion across product surfaces, social media channels, books, merchandise, and events, along with sponsorships and partnerships. You'll work with a group of editors, video producers and product designers on Cooking, and you'll also collaborate with teams across The Times, including marketing, commerce and advertising. You'll connect and contribute to the larger design function and goals for design excellence at The Times, helping create a culture of open collaboration, innovation and community. This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Requirements

10+ years of experience working with cross-functional teams focused on developing editorial and product experiences in the digital space
Proficiency in Adobe Suite and Figma
Experience driving compelling creative strategy and execution, ideally in media
Outstanding conceptual and design abilities, with a strong portfolio demonstrating innovative visual and typographic design systems and digital-first creative thinking

Nice To Haves

A highly developed instinct for balancing brand goals with performance goals
Experience developing and improving production workflows
Superb written and oral communication skills and the ability to navigate complex corporate structures
Experience leading through influence, and collaborating on strategic projects with multi-stakeholder groups
Proficiency with motion, sound and editing tools
A passion for Cooking, a passion for the New York Times's mission and a commitment to be a part of our innovation and growth

Responsibilities

Lead visual strategy and develop visual systems, working with team members from the earliest stages to produce assets that move us toward Cooking's goals and build on the Times standards for visual excellence
Guide other teams, including Marketing and Advertising, on identity elements and principles for Cooking, on and off platform
Partner with product designers on strategic implementation of typographic systems and unique brand assets throughout the product experience
Maintain brand consistency while pushing the boundaries of creativity
Refine and improve art direction and delivery workflow across teams
Partner with editors to provide ideas and direction for expanding our Cooking newsletters, franchises and other properties
Work with Audience Insights teams to ensure attitudinal and behavioral insights are central to your teams' work and process
Partner with New York Times brand designers to ensure Cooking assets work strategically within the larger portfolio
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world