Creative Director, Brand Lab

Carter's • Atlanta, GA

1d

About The Position

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, SkipHop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's. How you’ll make an impact: The Creative Director, Brand Lab will lead the concept and ideation for 360 campaigns, programming and activations for the entire portfolio of our brands: Carter’s, OshKosh, Little Planet, Otter Avenue and SkipHop. They will partner closely with our brand managers and creative teams on needs and challenges to bring strategies to life and ideate on pathways to achieve top tier results. Candidates must be excited about shaping cultural relevance and finding the white space for our brands to breakthrough in innovative ways. They will lead a team of 2 designers and 1 copywriter with the goal of total immersion in culture and constantly pitching new concepts that connect in a meaningful way.

Requirements

• Creative ideation, taking brand strategy and conceptually bring it to life through robust and innovative pathways.
• Global brand (big vision) thinking – how can creative strategy and concept be implemented downstream when presenting concepts.
• Must have proven experience setting and inspiring creative vision and strategy while developing a high performance, multidisciplinary team.
• Ability to present and influence opinion, win over diverse cross-functional peers with ideas.
• Strong presentation, storyboard and copywriting skills a must.

Nice To Haves

• 10+ years creative experience, ideally some portion of this in an agency setting, balancing multiple clients - including 5+ years of successful management a diverse team
• Strong knowledge and application of industry trends, technology and creative tools
• Successful experience performing and managing a range of creative positions, including design, art direction, photography, production and digital content
• Must have stellar communication, presentation, problem-solving
• Must have outstanding leadership skills with the ability to manage multiple work streams and create a cohesive go-to-market strategy
• Inspire creativity and work well with different personality types- all while managing multiple projects in a fast-paced real time creative culture

Responsibilities

• Ideation and Concept for Master Brand Integrated Campaigns and Brand Acts
• Campaign Execution
• Corporate Communications
• Creative Commercialization and Operations

Benefits

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed