Creative Designer

ON TOP OF THE WORLD COMMUNITIES LLC • FL

71d

About The Position

The Creative Designer is a creative professional responsible for designing and developing visually appealing, user-friendly, and functional websites while also having a strong understanding of marketing strategies. They will collaborate with designers, developers, and content creators to ensure that websites meet client objectives, engage target audiences, and achieve desired results. The Creative Designer will also be responsible for executing visually compelling marketing campaigns that capture the essence of the brand and drive engagement across multiple channels.

Requirements

• Associate’s Degree in Web, Marketing, Communications, or Graphic Design required; Bachelor’s Degree preferred.
• 2+ years of experience in web design and maintenance required.
• 2+ years of experience in creative design or marketing role required.
• Portfolio that fully illustrates talents, abilities, and work experiences preferred.
• Print and web design capabilities: must know how to work in both media for integrated campaigns.
• Prior website development required.
• Experience in Adobe Creative Suite with emphasis on Adobe Photoshop, Adobe Dreamweaver, and Adobe Illustrator required.
• Experience in Apple iMovie or Adobe Premiere, preferred.

Nice To Haves

• Bilingual (Spanish) preferred but not required.
• Photography experience beneficial.

Responsibilities

• Gather information about the client's business, target audience, and industry trends to inform design decisions.
• Create graphics, icons, and other visual elements that enhance the website's appearance and user experience.
• Assist in creating and maintaining consistency in all web-based advertising campaigns, identities, and web processes.
• Assist in the development and execution of creative strategies that align with the marketing objectives and enhance brand awareness.
• Collaborate in creative sessions for project kick-offs.
• Assist in maintaining, updating, and enhancing company websites.
• Maintain archives of all previous work.
• Generate innovative design ideas that align with the client's brand identity and messaging.
• Proficiency in design software Adobe Creative Suite with emphasis in Dreamweaver, Photoshop, Illustrator, Figma, Sketch, and or Canva.
• Strong understanding of WordPress with the ability to effectively utilize its features to create and manage websites.
• Develop basic outlines and interactive models of the website's structure and layout.
• Assist in the maintenance of the department color printer.
• Take photos/videos as needed of models, classes, employees, and residents for use on websites, brochures, and other collateral.
• Create eye-catching video content that highlights the amenities, guest experiences, and event highlights, optimized for social media channels.
• Ensure that websites are optimized for various screen sizes and devices, including desktops, tablets, and smartphones.
• Work closely with developers to implement design concepts and ensure seamless integration of design elements into the website's code.
• Regularly update and maintain websites to address issues, implement new features, and ensure ongoing performance.
• Keep informed about the latest web design trends, technologies, and best practices.
• Meet the expectations and requirements of internal and external customers.
• Establish and maintain effective relationships and gain customers’ trust and respect.
• Develop positive working relationships with customers through responsiveness and delivery of accurate, timely, and effective services.
• Exhibit effort and follow-through in resolving customer problems and needs promptly.
• Bring resolution to issues on a timely basis and within policies or established standards.
• Anticipate the needs of users and ensure these needs are taken into consideration when completing assignments.
• Uphold and evolve the company’s brand identity, ensuring all creative works reflect values, mission, and brand.
• Collaborate with the marketing team to conceptualize and execute creative campaigns that promote the company’s offerings, including special events and promotions.
• Design and produce high-quality visuals for digital and print advertising, ensuring all creative elements align with the marketing strategy and brand identity.
• Ensure that quality outcomes and timely work are delivered.
• Inform management of any changes, potential problems, or outstanding issues.
• Collaborate with team members within the department and companywide.
• Work closely with cross-functional teams, including Sales, Events, and Operations, to align marketing efforts with overall business objectives.
• Present creative concepts and strategies to senior management incorporating feedback as needed.
• Report any incident or accident to the Manager/Director.
• Present self professionally and display discretion at all times.
• Perform all duties in adherence to OTOW standards.
• Strive to maintain a safe working environment through the prevention of accidents, the preservation of equipment, and the achievement of safe working practices.
• Maintain a positive and professional demeanor toward all residents, visitors, and co-workers.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree