Creative & Community Marketing Specialist

Industrial Metal Supply-posted 2 days ago

Full-time • Mid Level

Sun Valley, NV

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The Creative & Community Marketing Specialist is responsible for developing and owning IMS’s social media and community engagement strategy, guiding creative direction, and ensuring our content programs align with broader marketing and business priorities. You will lead the planning and strategy for content, social channels, and creator/community initiatives. You will analyze trends, customer insights, and performance data to determine where we invest resources and how our brand shows up online. This role exercises independent judgment to set priorities, refine approaches, and influence how IMS represents itself across digital platforms. You will partner cross-functionally with E-Commerce, Lifecycle, and Creative to drive brand-level messaging, guide creative requirements, and recommend new programs that deliver measurable outcomes. While you may occasionally produce assets or content, your primary function is strategy, direction-setting, and oversight, not daily execution.

Strategy & Planning Develop and own IMS’s social media strategy, including channel priorities, thematic pillars, posting frameworks, and audience engagement methods.
Build and maintain the annual and quarterly editorial calendar, aligning content with marketing campaigns, business goals, and seasonal priorities.
Establish the community engagement strategy, setting standards for customer interaction, moderation, and online brand voice.
Identify strategic opportunities for growth, including platform expansion, creator partnerships, and new content formats.
Creative Direction & Brand Leadership Define creative requirements, concept direction, and messaging guidance for social, lifecycle, and campaign content.
Oversee creative development executed by designers, contractors, or team members, ensuring quality and brand alignment.
Approve or refine content concepts, providing direction on storytelling, tone, visual structure, and brand representation.
Maintain ownership of brand consistency across all digital channels, exercising judgment on when to evolve or interpret guidelines.
Analytics & Insights Use platform performance data, customer behavior, and audience insights to make strategic recommendations on content direction, resource allocation, and creative investments.
Produce recurring insights reports for marketing leadership, identifying what is driving growth and where the strategy should shift.
Evaluate the effectiveness of IMS’s digital presence and recommend strategic adjustments to improve engagement, retention, and reach.
Community & Influencer/Creator Programs Develop and manage the creator/influencer strategy, including outreach approach, partnership guidelines, and evaluation criteria.
Guide customer storytelling initiatives, determining which projects, use cases, and voices best align with IMS brand priorities.
Establish processes for community-led content, UGC approvals, and creator collaboration frameworks.
Cross-Functional Leadership Partner with Lifecycle Marketing to influence content used in email, SMS, and nurture programs.
Collaborate with E-Commerce to align digital storytelling with merchandising, product launches, and category priorities.
Lead internal briefings for campaigns and content initiatives, providing clarity on objectives, audiences, and creative direction.
Consult with leadership on emerging trends, platform changes, and digital community opportunities that impact brand strategy.

Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field; equivalent strategic experience considered.
5+ years of experience in social media strategy, content strategy, digital marketing, or a related marketing leadership role.
Demonstrated experience owning content or social strategy—not only executing it.
Experience leading or directing creative work, including concept development, messaging frameworks, or brand storytelling.
Excellent understanding of brand systems and the ability to set or evolve guidelines when needed.
Proficiency in creative concepting using Adobe Creative Cloud or Canva; ability to guide, evaluate, and approve creative work.
Working knowledge of GA4, native social analytics, and performance reporting structures.
Demonstrated ability to manage projects, deadlines, and cross-functional partners with minimal oversight.

Prior experience managing creator/influencer programs, brand communities, or online customer engagement initiatives preferred.

A supportive, inclusive atmosphere on a team that values your contributions.
An attractive and competitive compensation package.
Opportunities for growth and development via work experience and offerings from our HR/People Resources team and Learning and Development program.
Frequent in-office events, lunch and learns, volunteer opportunities, and more.
A generous and well-rounded benefits program featuring Vacation , Sick Leave, comprehensive medical benefits, retirement plans, tuition reimbursement, 401k with company match, and much more

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