Creative Adaptation Technologist Manager

The Coca-Cola Company • Atlanta, GA

2d

About The Position

The Creative Adaptation Technologist Manager, drives the integration and application of creative technology solutions to enable tech-augmented marketing for The Coca-Cola Company. This role is responsible leveraging generative AI, creative automation, and best-in-class marketing practices to generate and deliver high-quality adaptations and activations across channels and markets. The Manager will ensure the delivery of adaptations in a playbook or toolkit format, manage their deployment to the Digital Asset Management (DAM) system, and support speed, personalization, and creative excellence. What You’ll Do for Us Collaborate with asset managers and both global and local brand teams to ensure alignment with brand objectives, strategies, and execution guidelines. Champion the use of Adobe Fizzion, Firefly, GenStudio, and other emerging creative technology platforms to accelerate content adaptation and personalization at scale. Generate and deliver adaptations of content for media, print, packaging, and digital channels, ensuring delivery in a standardized playbook or toolkit format and managing their upload and organization within the DAM system. Adapt creative for localized use for Customers and Bottlers. Provide nuanced country/regional level input on marketing strategy and plans (e.g., consumer/shopper insights). Identify needs for campaign localization or customization and coordinate full details (calendars, resources, metrics) of local activation with Bottlers. Serve as cross-functional point-person across marketing, commercial, and creative design. Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events, in coordination with bottlers. Work with cross-functional teams, prioritize initiatives based on brand goals, and facilitate collaboration and communication across all stakeholders. Contribute to the marketing plan for the annual business plan, based on strong consumer, shopper, customer, and market insights. Stay current with emerging technologies in generative AI, creative automation, and digital experience platforms.

Requirements

• Bachelor’s degree in Marketing, Creative Technology, Digital Media, Computer Science, or related field.
• 2+ years of experience in creative technology, digital innovation, or creative operations, ideally within a marketing or agency environment.
• Proficiency with Adobe Creative Cloud, Adobe Firefly, GenStudio, and other generative AI platforms.
• Strong understanding of personalization strategies, content supply chains, and performance marketing.
• Experience with automation tools, APIs, and data-driven content systems is a plus.
• Excellent communication skills and the ability to explain complex technical concepts to non-technical stakeholders.

Nice To Haves

• Familiarity with MarTech stacks, DAM systems, and content orchestration platforms.
• Experience with interactive content, motion design, or web-based creative experiences.
• Passion for innovation, experimentation, and scaling creative excellence.

Responsibilities

• Collaborate with asset managers and both global and local brand teams to ensure alignment with brand objectives, strategies, and execution guidelines.
• Champion the use of Adobe Fizzion, Firefly, GenStudio, and other emerging creative technology platforms to accelerate content adaptation and personalization at scale.
• Generate and deliver adaptations of content for media, print, packaging, and digital channels, ensuring delivery in a standardized playbook or toolkit format and managing their upload and organization within the DAM system.
• Adapt creative for localized use for Customers and Bottlers.
• Provide nuanced country/regional level input on marketing strategy and plans (e.g., consumer/shopper insights).
• Identify needs for campaign localization or customization and coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
• Serve as cross-functional point-person across marketing, commercial, and creative design.
• Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events, in coordination with bottlers.
• Work with cross-functional teams, prioritize initiatives based on brand goals, and facilitate collaboration and communication across all stakeholders.
• Contribute to the marketing plan for the annual business plan, based on strong consumer, shopper, customer, and market insights.
• Stay current with emerging technologies in generative AI, creative automation, and digital experience platforms.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level