Counter Sales Representative

Betts CompanyFresno, CA
1dOnsite

About The Position

At Betts Company, our purpose is to Improve the Way Things Move. We are proud of how each Team Member embodies this purpose and lives The Betts Way following our seven core values: Respect Everyone, Aim for Excellence, Share Your Passion, Work Smart, Take Care, Communicate, and Act Ethically Position Summary | Purpose In the Counter Sales role, you serve as the face of Betts Truck Parts & Service to customers visiting the store. You provide a high level of service, product knowledge, and efficiency to ensure each customer has an excellent experience while representing and modeling the Betts Way.

Requirements

  • High School Diploma or GED required
  • Minimum of 1 year retail sales experience preferred
  • Familiarity with automotive repairs and parts preferred
  • Excellent verbal communication and customer service skills
  • Ability to make sales and develop rapport with customers
  • Ability to adjust terminology used to fit audience knowledge level
  • Knowledge of variety of automotive parts, vendors, and services
  • Ability to identify parts and provide recommendations to customers, including upselling
  • Computer savvy to utilize vendor lookup tools, software, and point of sale services
  • Acts as a team player to collaborate with all areas of the branch to provide the best possible customer service

Responsibilities

  • Represent Betts Company in a respectful, knowledgeable, and professional manner to customers, vendors, and other contacts.
  • Respond to customer inquiries (in-person, phone, or electronic) regarding parts availability and pricing.
  • Suggest related products to increase sales.
  • Pull parts from stock or coordinate with the warehouse to fulfill orders, including service team requests.
  • Restock and maintain organized showrooms.
  • Serve as a product and vendor resource to educate customers and assist in purchase decisions.
  • Navigate vendor websites to source products for customers.
  • Continuously expand product and vendor knowledge.
  • Keep sales software current with accurate sales and customer information.
  • Process orders from the outside sales team and assist service staff with parts identification and sourcing.
  • Complete transactions, including invoices, credits, and point-of-sale processing.
  • Meet or exceed monthly sales goals; record outbound calls to prospective customers and document lost sales.
  • Communicate inventory discrepancies and pricing issues to the Branch Manager.
  • Identify, measure, and bend U-bolts as needed.
  • Maintain a daily average of 25 customer invoices.
  • Accurately identify, measure, and locate common parts independently.
  • Verify customer accounts and pricing without assistance.
  • Act as a master parts identifier and verify market-accurate pricing, recommending adjustments when necessary.
  • Provide input to the Branch Manager on purchase trends and stocking needs.
  • Mentor, train, and support Level I team members.
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