The Counter Sales Associate at McNaughton-McKay Electric Co. is responsible for processing orders from walk-in customers via phone, fax, and email. The position involves handling transactions, maintaining a balanced cash drawer, and providing basic technical support to customers. The associate will also assist with will call orders, manage incoming returns, and ensure the counter area is neat and professional. Physical demands include lifting and moving products weighing up to 50 pounds regularly, and occasionally up to 70 pounds, with heavier items in specific areas. The role requires operating a forklift and other material handling equipment, with proper training and certification.