Counsel, Marketing

Coinbase Careers Page

6d•Hybrid

About The Position

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. The Marketing Legal team serves as the primary advisors to the global marketing and growth teams at Coinbase. We counsel on a range of matters from reviewing creative assets, to negotiating marketing-related contracts, and structuring sweepstakes and other promotions. The team also supports product teams engaged in communicating with new and prospective Coinbase customers.

Requirements

Direct experience providing support to global marketing teams including reviewing advertising and promotional materials across all forms of media, advising on claim substantiation requirements, drafting disclosures, and network television clearance
Direct experience independently managing the full life-cycle of a brand campaign to include business affairs matters
Assess risks and provide strategic legal solutions related to intellectual property rights clearance (i.e., music, talent, film), rights of publicity, trademark, copyright, and user generated content to ensure compliance with applicable laws and regulations
Experience advising on domestic and international sweepstakes, contests and other promotions and incentives
Extensive experience independently structuring and negotiating complex marketing-related agreements with sophisticated counterparties
Manage complex projects involving coordination across multiple time zones and tight deadlines
Ability to work closely with Marketing and Growth to build a trusted relationship and deliver coordinated intra-Legal input to the business
Must be able to provide concise and practical legal advice to wide variety of business clients and across a broad range of matters with limited supervision
Comfortable working flexibly and independently in a fast-paced, growth-stage environment, subject to regulatory scrutiny, operating excellence and Coinbase’s demanding standards
Willingness to roll up sleeves (no job too big, no job too small)

Nice To Haves

Enthusiasm for and a basic understanding of crypto
Experience in a business affairs capacity
Knowledge of privacy, intellectual property, and financial services laws applicable to marketing and/or crypto
Direct experience supporting policy-related advocacy campaigns

Responsibilities

Work as the trusted legal advisor across the Marketing and Growth teams with particular attention provided to bringing brand campaigns to market, sponsorship agreements, advertising and product claim substantiation, and promotions.
Monitor the evolving global regulatory landscape and translate complex international laws into clear, commercially practical guidance, empowering the Marketing team to launch cross-border campaigns with confidence.
Scale the advice you provide, so that you can do more with less and grow efficiently with the business
Operate in a fast paced, demanding environment and pivot quickly to meet leadership's needs
Identify and resolve issues impacting Marketing and Growth that fall outside your immediate scope by partnering with other members of the Coinbase Legal team.
Manage outside counsel effectively where they are engaged in connection with specific projects, while establishing your own strong domain expertise

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