Corporate Sponsorship Strategy Manager

Prudential Financial • Newark, NJ

411d • $115,800 - $172,300

About The Position

The Corporate Sponsorship Strategy Manager at Prudential will play a pivotal role in the Corporate Sponsorship and Marketing team, focusing on developing and visualizing sponsorship strategies that drive impactful outcomes. This position requires a creative and resourceful individual who can cultivate partnerships, manage strategic initiatives, and integrate sponsorships into the company's business framework, ensuring alignment with corporate objectives.

Requirements

• BA/BS in marketing, sports management, business, or related field.
• Minimum of 4-6 years professional experience managing national/global sponsorships, experiential, brand activation, and media partnerships.
• Experience with brand marketing, media planning, and sponsorship negotiations for Fortune 500 brands.
• Possess clear, concise, and engaging verbal, written, and presentation skills.
• Team player mentality with the ability to collaborate effectively with internal and external relationships.
• Ability to independently manage multiple tasks concurrently in a fast-paced environment.
• High level of respect for detail, accuracy, and organization.
• Demonstrated problem-solving and solutions skills.
• A proactive and detail-oriented approach to tasks and problem-solving.
• Proficiency in new technologies, including how to use AI to improve outcomes and team processes.

Nice To Haves

• Experience in the financial services industry.
• Familiarity with social media analytics tools.
• Knowledge of sponsorship activation best practices.

Responsibilities

• Cultivate and maintain strong relationships with existing and potential partners.
• Support the seamless integration of sponsorship partners into our business framework to ensure measurable business impacting outcomes.
• Ensure alignment of partnership goals with our corporate objectives.
• Update key sponsorship strategy documents including partnership overviews.
• Develop and maintain detailed roadmaps for partnership initiatives.
• Engage in strategic business planning to forecast and allocate resources effectively.
• Create and manage annual calendars for partnership activations and events.
• Keep cross-functional teams accountable to key dates, driving timelines and accountability across internal and external partners.
• Collaborate with the organic and paid social media teams to integrate partnership content into social media strategies.
• Monitor, analyze, and report social media performance related to partnership activities.
• Assist in the preparation of partnership renewals.
• Provide data, insights, and recommendations to support renewal discussions and decision-making.
• Develop sponsorship dashboard and templates for post-event reporting.
• Partner with internal partners and third-party vendors to develop qualitative and quantitative insights relevant to the sponsorship portfolio.
• Lead creative brief development for partnership-related marketing and promotional activities.
• Manage Corporate Sponsorship Microsoft Teams channel and maintain organized planners, calendars, and files.
• Develop compelling presentations that effectively communicate partnership strategies and outcomes.
• Develop and enforce policies and procedures related to partnership management.
• Support the onboarding and long-term integration of the Benevity platform for sponsorship opportunity intake.
• Partner with the Manager of Hospitality & Activation to support strategic allocation of hospitality opportunities tied to sponsorship partnerships.

Benefits

• Paid time off
• Medical insurance
• Dental insurance
• Retirement plan options
• Discretionary annual incentive program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees