About the position
At GE Appliances, a Haier company, we come together to make 'good things, for life.' As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. GE Appliances is seeking a dynamic and future-focused communications leader to help elevate our brand and reputation as a leading American manufacturer. The Corporate Communications Senior Manager will be a key partner to business leaders, driving storytelling that reflects innovation, our supply chain strength, digital transformation, and the company's commitment to people and communities. The ideal candidate is a proactive communicator with a growth mindset, strong media skills, and the ability to thrive in a fast-paced, evolving environment.
Responsibilities
- Lead the development and execution of strategic, multi-platform communications campaigns that support key business priorities, including digital innovation, product initiatives, business operations, new ecosystems and corporate branding.
- Strengthen and expand GE Appliances' media presence by cultivating relationships with national and regional reporters, influencers, bloggers, podcasters; proactively identifying opportunities to amplify the company's stories.
- Drive compelling, creative storytelling across digital, social, earned, and owned channels that amplifies our stories and build external engagement.
- Build and nurture relationships across our partner ecosystem - including industry groups, customers, and other key stakeholders - to extend our influence and visibility.
- Provide trusted communications counsel to senior leaders; guide communications for organizational change, issues management, and reputation-sensitive topics.
- Support the company's crisis communication readiness and response efforts.
- Collaborate cross-functionally to align internal and external messaging and create continuity in voice and tone.
Requirements
- Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or related field.
- 7+ years of progressive experience in corporate communications, public relations, or media strategy, ideally in a B2B or manufacturing context.
- Demonstrated success in shaping narratives, landing impactful media placements, and managing complex communications programs.
- Digital media fluency - including social content creation, analytics interpretation, and platform strategy.
- Exceptional writing, editing, and storytelling skills across formats and audiences.
- Adept at managing multiple priorities, navigating ambiguity, and delivering results under pressure.
- Strong executive presence with a consultative approach to working with senior leaders.
Nice-to-haves
- Experience in unionized environments and crisis communication preferred.
- Willingness to travel as needed.
