Kroger-posted 4 months ago
Cincinnati, OH
Food and Beverage Retailers

Responsible for performing activities associated with planning and execution of email and mobile messaging. Partner with Campaign Management to activate digital communications with a heavy emphasis on personalized and dynamic content and refined customer segments. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

  • Perform day-to-day email marketing activities including drafting creative briefs, testing, QA, and performance.
  • Work with Digital Communications Manager (Planning and Execution) to schedule all emails.
  • Collaborate with Campaign Managers on creative briefs using industry best practices and learnings from Kroger's email performance.
  • Utilize various workflow management systems to approve and deliver all necessary assets to Digital Communications Developers for coding.
  • Interface with targeting teams to ensure proper lists and validate audience size.
  • Serve as ongoing resource for Campaign Managers and Creative Services to ensure optimal output and efficient processes.
  • Use data and insights to evaluate effectiveness of digital communications.
  • Share digital communications best practices and processes with various stakeholders.
  • Any experience using Adobe Analytics
  • 2+ years hands-on experience in outbound e-mail marketing
  • Thorough knowledge of CAN SPAM Act
  • Highly organized with exceptional attention to detail
  • Strong workflow management experience and ability to balance multiple projects with tight timelines.
  • Bachelor's Degree in Marketing, Business or related area
  • Any Digital communications experience with multi-channel retailer
  • Any experience using marketing cloud solution (e.g. SalesForce)
  • Any experience working on complex email campaigns
  • Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals.
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service