Corp Ecomm/Ecommerce Promo Planner

Kroger•Blue Ash, OH

About The Position

Responsible for the eCommerce promotional plan for all modalities, divisions, eCommerce initiatives and time periods. Develop, prioritize and socialize promotional plans with all customer-facing cross functional teams and those teams who create offers within Kroger systems. Plan, coordinate execution, forecast impact and cost, measure and recommend next steps for promotions that achieve key metrics for eCommerce growth. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety.

Requirements

Minimum 5+ years of promo planning experience
Proven demonstration of strong cross functional leadership skills
Must be comfortable with leveraging multiple data sets to form clear forecasts, recommendations and plans
Demonstrable experience in creating, developing and executing promotions
Demonstrated success in managing multiple, competing priorities with high attention to detail
Demonstrated experience in communicating and influencing at a senior level
Demonstrated ability planning large scale and complex annual budgets

Nice To Haves

Bachelor’s degree in marketing, communications, or related field
Extensive data analytics experience for Marketing and Promotional activities

Responsibilities

Devise and develop recommendations for utilizing promotional funds to drive ecommerce growth; declare levels of investment for different time periods and customer groups/behaviors; demonstrate sound judgement and clearly articulate rationale for decisions.
Forecast cost and expected impact for each offer by division.
Track actual spend against budgeted spend.
Write briefs that give clear direction to all parties involved in creating, displaying and redeeming offers; create positive customer experiences.
Facilitate cross functional collaboration for the purpose of excellent execution.
Coordinate with 84.51 for advanced measurement, when needed; provide clear test objectives and business needs when defining what advanced measurement is needed.
Pull data related to promotional customer behaviors and format in easy-to-read report format; clearly tell the story of what is working, what is not working and recommendations on what to try next.
Maintain a Playbook of promotional activities, including important actions, decisions and key learnings.
Interface with senior leaders across various functions (i.e., loyalty, marketing, technology, merchandising, operations, eCommerce strategy, eCommerce planning, etc.) to collect strategic input.
Actively pursue and identify consumer, competitor and industry trends (technology, social, economic, demographic trends, marketing, etc.) and adjust plans to better meet consumer needs.
Collaborate with eCommerce leaders on eCommerce innovation for the company, plan market tests/pilots for new promotions.
As appropriate, support the launch of new features, functions and capabilities with offers that provide incentive to trial.
Develop communication and documentation frameworks for promotional planning, including key performance indicators, to create common team communication for all levels of stakeholders.
Recommend evolutions for ways of working to create better outcomes.
Travel up to 25% of the time.
Must be able to perform the essential functions of this position with or without reasonable accommodation.