Copywriter

FERGUSON

4d•Remote

About The Position

Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in. The Copywriter at Ferguson plays a critical role in supporting the development of creative content for multi-channel campaigns and creative projects, including video, print, digital, and long-form website content. Under the guidance of the Brand Content and Copy Manager, you will craft engaging copy that resonates with our target audiences while adhering to the brand’s tone and voice.

Requirements

3+ years of experience in copywriting, with experience specialized experience in short-form and long-form copy.
Experience in campaign messaging development and campaign or product naming.
Strong writing and editing skills across different formats and channels.
Ability to adapt copy to different audiences and campaign goals.
Excellent communication and creative problem-solving abilities.
Meticulous with a commitment to delivering high-quality work.
Knowledge and ability to follow AP writing guidelines.

Responsibilities

Write compelling copy for a variety of channels including email, social media, sales enablement, websites, and video.
Develop new campaign messaging using target audience customer insights that is relatable and drives desired customer action.
Assist in conceptualizing and delivering marketing campaigns with a strong emphasis on creativity.
Adapt and revise copy based on stakeholder feedback.
Ensure copy meets project deadlines and brand standards.
Conduct research to understand customer needs and tailor messaging accordingly.
Assist with long-form copy development for website content, following SEO best practices.
Maintain consistency in tone, voice, and style across all deliverables.
Present copy concepts and ideas to internal teams.
Attend creative kickoffs, review creative briefs, and propose creative solutions.