Copywriter

Aristocrat Gaming•Lansing, MI

22h

About The Position

We’re looking for a versatile Copywriter with a passion for gaming and digital experiences to join our growing team. In this role, you’ll help craft the voice of an iLottery product, crafting engaging, clear, and persuasive content that drives user engagement and retention. As a member of a collaborative creative and marketing team within a leading gaming company, you’ll play a meaningful role in crafting compelling copy across a variety of channels—from product UI to marketing campaigns. What You'll Do: Write, edit, and proof compelling copy for a variety of content including in-game messaging, push notifications, promotional emails, landing pages, ads, and social media posts. Ensure all content aligns with the product’s tone, brand voice, and audience expectations. Collaborate closely with product managers, designers, marketers, and developers to ensure messaging consistency across platforms. Develop messaging plans for new game launches, seasonal promotions, and player engagement campaigns. Conduct competitor research and player behavior analysis to continuously refine messaging and optimize content performance. Translate sophisticated gaming mechanics or promotional rules into engaging, player-friendly copy. Work with compliance and legal teams to ensure all copy meets regulatory requirements, particularly in regulated lottery markets. Prioritize multiple projects simultaneously in a fast-paced environment. What We're Looking For: 3+ years of copywriting experience in digital entertainment industry (iLottery experience is a strong plus). Outstanding writing, editing, and proofreading skills with keen attention to detail. Experience writing for digital products, especially within mobile and web-based gaming platforms. Strong understanding of tone and voice, and the ability to adapt messaging for different audiences and channels. Familiarity with player engagement strategies, digital marketing, and conversion copywriting. Comfortable working within brand and legal guidelines, especially in regulated industries. Understanding SEO standard methodologies and experience with content management systems is helpful. Excellent communication and teamwork skills; ability to receive and incorporate feedback optimally. A portfolio that showcases a range of content types, ideally with examples from iGaming or iLottery. Company Summary Aristocrat Interactive Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). About Aristocrat Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play. Our Values All about the Player Talent Unleashed Collective Brilliance Good Business Good Citizen Travel Expectations None Pay Range $75,954 - $141,057 per year Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity. This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/. Additional Information This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities. Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment. At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. Aristocrat Leisure Limited (Aristocrat) is a global entertainment and content creation company powered by technology to deliver world-leading casino and mobile games. Listed on the Australian Securities Exchange (ASX), Aristocrat (ASX code: ALL) is headquartered in Sydney, Australia, with over 7300 employees working in more than 20 locations across the globe. Aristocrat offers a diverse range of products and services including electronic gaming machines, casino management systems, mobile games and online real money games, including iLottery. Aristocrat has seven corporate functions and three reporting segments that span regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money gaming (Aristocrat Interactive). Our game and product portfolios collectively entertain millions of players worldwide every day. Across our global enterprise, Aristocrat aims to create long-term sustainable value for all stakeholders by upholding our core values and producing the world’s best gaming content. Our people-first mindset prioritises the safety and wellbeing of our people. We have ambitions to be an industry leader in responsible gameplay and we invest in employees’ development and offer career pathways, so they have what they need to do their best work at Aristocrat. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us every day. We are excited about the future of Aristocrat and united by our mission and we invite everyone to join us as we bring joy to life through the power of play! Aristocrat Leisure Limited or its affiliates worldwide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to any protected characteristic, such as race, color, sex, religion, national origin, physical or mental disability, genetic characteristic, pregnancy, breastfeeding or related medical condition, sexual orientation, gender identity, gender expression, ancestry, citizenship, age, marital, military and veteran status, or any other characteristic prohibited by local, state/provincial or federal law. If you need assistance or accommodation applying for a position, please reach out to [email protected]. At Aristocrat, sustainability is embedded in our strategy, operations and the values and culture of our teams across the globe. Our Sustainability report provides information on the progress we’ve made each year, across our four strategic sustainability pillars – Good Governance & Responsible Business, Empowering Safer Play (formerly responsible gameplay), Operational Sustainability & Climate, and People & Community. You can read more about our progress here: https://www.aristocrat.com/sustainability/

Requirements

3+ years of copywriting experience in digital entertainment industry (iLottery experience is a strong plus).
Outstanding writing, editing, and proofreading skills with keen attention to detail.
Experience writing for digital products, especially within mobile and web-based gaming platforms.
Strong understanding of tone and voice, and the ability to adapt messaging for different audiences and channels.
Familiarity with player engagement strategies, digital marketing, and conversion copywriting.
Comfortable working within brand and legal guidelines, especially in regulated industries.
Understanding SEO standard methodologies and experience with content management systems is helpful.
Excellent communication and teamwork skills; ability to receive and incorporate feedback optimally.
A portfolio that showcases a range of content types, ideally with examples from iGaming or iLottery.

Responsibilities

Write, edit, and proof compelling copy for a variety of content including in-game messaging, push notifications, promotional emails, landing pages, ads, and social media posts.
Ensure all content aligns with the product’s tone, brand voice, and audience expectations.
Collaborate closely with product managers, designers, marketers, and developers to ensure messaging consistency across platforms.
Develop messaging plans for new game launches, seasonal promotions, and player engagement campaigns.
Conduct competitor research and player behavior analysis to continuously refine messaging and optimize content performance.
Translate sophisticated gaming mechanics or promotional rules into engaging, player-friendly copy.
Work with compliance and legal teams to ensure all copy meets regulatory requirements, particularly in regulated lottery markets.
Prioritize multiple projects simultaneously in a fast-paced environment.