Copywriter

City of Philadelphia • Philadelphia, PA

5h • $75,000 - $90,000

About The Position

Reporting to the Director of Marketing and Branding, the Copywriter will be responsible for writing and editing text content for marketing and promotional materials in a variety of formats. This position which will help translate the overall vision and creative direction of the department into easily digestible and engaging content with the goal of increasing commercial revenue within the Airport and associated businesses. The incumbent will work closely with the Director of Marketing and Branding, as well as other members of the marketing strategy team to formulate and coordinate the creation and distribution of marketing materials. This is a professional, non-supervisory position.

Requirements

• Knowledge of current trends in marketing.
• Basic knowledge of the airport industry and revenue streams.
• Knowledge of style guidelines and industry best practices.
• Strong project management skills.
• Excellent research skills.
• Strong communications skills.
• Proficient in digital marketing tools and content management systems.
• Meticulous attention to detail.
• Ability to think creatively and develop innovative new ideas.
• Ability to effectively prioritize multiple projects.
• Ability to write clearly and concisely.
• Ability to summarize complex ideas into content that is accessible to a general audience.
• Ability to effectively receive and incorporate feedback.
• Ability to communicate effectively with a diverse set of stakeholders both internal and external.
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• Five or more years of professional copywriting experience, preferably within a government agency or corporate marketing environment.

Responsibilities

• Conceptualize and write clear, persuasive, and compelling copy aligned with brand strategy and business objectives.
• Develop content for multiple platforms, including websites, emails, social media, advertising campaigns, print materials, presentations, and internal communications.
• Collaborate closely with designers, marketers, communications specialists, and external partners to ensure brand consistency across all channels.
• Ensure consistent application of brand voice, tone, and style guidelines in all written content.
• Assist in developing, refining, and maintaining brand messaging standards to enhance clarity, relevance, and engagement.
• Maintain and manage editorial calendars, ensuring timely and strategic content distribution.
• Collaborate with the creative team and stakeholders to coordinate content requirements, revisions, and approvals.
• Conduct research to understand target audiences, market trends, and industry developments.
• Utilize insights and analytics to refine messaging, optimize performance, and identify opportunities for content innovation.
• Proofread and edit content to ensure accuracy, grammatical correctness, and compliance with style guidelines.
• Conduct regular content audits and recommend improvements to enhance effectiveness and alignment with strategic goals.
• And other duties as assigned.

Benefits

• City employees get unlimited FREE public transportation all year long through SEPTA’s Key Advantage program. Employees can ride on SEPTA buses, subways, trolleys, and regional rail for their daily commute and more.
• The City offers its employees 8 weeks of paid parental leave.
• We offer Comprehensive health coverage for employees and their eligible dependents.
• Our wellness program offers eligibility into the discounted medical plan
• Employees receive paid vacation, sick leave, and holidays
• Generous retirement savings options are available
• As a qualifying employer, City of Philadelphia employees are eligible to participate in the Public Service Loan Forgiveness program.
• The City of Philadelphia has forged partnerships with over a dozen esteemed colleges and universities in the area, ensuring that our employees have access to a wide range of tuition discounts and scholarships.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level