Copywriter

Wintrust Financial Corporation•Rosemont, IL

3d•$59,000 - $77,000•Hybrid

About The Position

Wintrust provides community and commercial banking, specialty finance and wealth management services through its 16 bank charters and nine non-bank businesses. Wintrust delivers the sophisticated solutions of a large bank while staying true to the relationship-focused, personalized service of our community banking roots. We serve clients in all 50 states with more than 200 branch banking locations in Illinois, southwestern Florida, northwestern Indiana, west Michigan and southern Wisconsin and commercial banking offices in Chicago, Denver, Milwaukee, Grand Rapids, Mich., and in key branch banking locations throughout Illinois. Our people are the heart of our business and we are proud to rank consistently as a top place to work. Wintrust is a $66 billion financial institution based in Rosemont, Illinois, and listed on the NASDAQ Global Select Market under the symbol “WTFC.” Why join us? An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 11 years) and Employee Recommended award by the Globe & Mail (past 6 years) Competitive pay and discretionary or incentive bonus eligible Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few Family-friendly work hours With 200+ community bank locations, we offer opportunities to grow and develop in your career Promote from within culture Why join this team? We have a culture that encourages an entrepreneurial spirit We offer multiple opportunities for development and upward mobility Are you a master at crafting headlines that grab attention and convert? Can you transform complex copy into a succinct, digestible, and relatable brand story? Wintrust is hiring a sharp and experienced financial services B2C Copywriter to bring our brand to life across a variety of advertising and marketing channels. Candidates should persuade our audiences through bold writing, be strategic thinkers, and collaborate to solve creative challenges. What You'll Do Work closely with marketers, designers, and subject matter experts to concept high-impact B2C marketing ideas that are successful across multiple lines of business and diverse media outlets. Write compelling, brand-aligned copy that strengthens visibility, builds trust, spurs action, and supports enterprise marketing initiatives. This includes sharp headlines, pithy ad copy, succinct scripts, and gripping digital copy, as well as informational and benefit-driven content. Comprehend strategic briefs and develop work that's on brand and strategy. Distill and transform complex information into concise, clear, persuasive copy. Review and edit your copy and others’ for accuracy and consistency with brand guidelines. Maintain compliance and brand standards on all marketing materials. Manage multiple projects and deadlines effectively while adapting to feedback for high-quality output. Prepare and present work to Marketing leadership for approval. Participate in brainstorming and strategic planning sessions. Use campaign data and insights to develop targeted solutions. Keep projects on track, taking advantage of our project management system. Become an expert in Wintrust products, banker/LO enablement, and customer needs across multiple lines of business. Innovate our creative by identifying and executing on consumer financial behavior trends and marketing strategies.

Requirements

Must have 4 – 6 years minimum of proven experience as a B2C Copywriter with a focus on financial services or other regulated industry (both agency and in-house experience preferred).
Diverse portfolio of work across advertising mediums and marketing channels.
Proactive and creative problem-solver, with an understanding of brand strategy, voice, and tone.
Outstanding verbal and written communication, time-management, organizational, and research skills.
Collaborative spirit and cool under pressure. Takes feedback and incorporates it.
Meets deadlines in a fast-paced, ever-evolving environment.
Eye for proofreading and familiarity with AP Style or similar editorial standards; ability to quickly learn and apply our in-house style guide.
Proficient in Microsoft Office, project management platforms (Workfront), and various marketing and design programs.
Ability to work onsite in Rosemont 3 days per week

Responsibilities

Work closely with marketers, designers, and subject matter experts to concept high-impact B2C marketing ideas that are successful across multiple lines of business and diverse media outlets.
Write compelling, brand-aligned copy that strengthens visibility, builds trust, spurs action, and supports enterprise marketing initiatives. This includes sharp headlines, pithy ad copy, succinct scripts, and gripping digital copy, as well as informational and benefit-driven content.
Comprehend strategic briefs and develop work that's on brand and strategy.
Distill and transform complex information into concise, clear, persuasive copy.
Review and edit your copy and others’ for accuracy and consistency with brand guidelines.
Maintain compliance and brand standards on all marketing materials.
Manage multiple projects and deadlines effectively while adapting to feedback for high-quality output.
Prepare and present work to Marketing leadership for approval.
Participate in brainstorming and strategic planning sessions.
Use campaign data and insights to develop targeted solutions.
Keep projects on track, taking advantage of our project management system.
Become an expert in Wintrust products, banker/LO enablement, and customer needs across multiple lines of business.
Innovate our creative by identifying and executing on consumer financial behavior trends and marketing strategies.