Copywriter - TX

Boom & Bucket Inc•Austin, TX

1d•Hybrid

About The Position

We’re looking for a commercially focused Copywriter to craft clear, persuasive messaging that drives action and builds long-term brand value at Ritchie Bros.. This role is for a writer who understands that words are a growth lever—not just content. Your work should tie directly back to our messaging framework, reinforce our marketplace flywheel, and consistently tell a clear, credible story across every customer touchpoint. You’ll help shape what we say, how we say it, and why it matters—from first impression through conversion and retention. You should either: Have agency experience writing performance- and brand-driven copy, or Have in-house brand or growth experience producing copy tied to measurable business outcomes.

Requirements

1–5 years of professional copywriting experience
Agency and/or in-house brand or growth team experience required
Portfolio demonstrating: Conversion-focused copy (ads, landing pages, emails)
Strong headline writing and CTAs
Ability to simplify complex offerings into clear, compelling narratives
Strong ability to work within (and help evolve) a messaging framework
Comfortable translating a single core story into multiple channels, formats, and funnel stages
Ability to balance brand narrative with performance needs
Understands how repetition, consistency, and proof build trust at scale
Clear understanding of what drives conversion: clarity, relevance, trust, urgency, and friction reduction
Comfortable writing copy intended to be tested, measured, and improved
Ability to connect copy decisions back to business outcomes
Working knowledge of SEO best practices: Keyword intent and placement On-page structure (H1–H3, meta titles/descriptions) Writing for humans first, search engines second
Clear, concise writer with strong editorial judgment
Comfortable owning work end-to-end and iterating based on feedback and performance
Able to manage multiple projects and deadlines simultaneously
Comfortable leveraging AI tools for ideation and efficiency, while relying on human judgment for storytelling, persuasion, and accuracy

Nice To Haves

Experience writing in B2B, marketplaces, or complex categories
Familiarity with A/B testing copy (headlines, CTAs, page structure)
Comfort working with performance data (CTR, CVR, bounce rate, conversion funnels)
Experience contributing to or maintaining a brand voice and messaging system

Responsibilities

Write and optimize copy across channels, including: Paid media (search, social, display, native)
Email and lifecycle campaigns
Landing pages and conversion flows
Website and product marketing pages
Sales enablement materials and presentations
Translate the core messaging framework into clear, consistent copy across all channels
Reinforce our marketplace flywheel (trust → participation → liquidity → growth) through narrative, proof points, and calls to action
Craft and evolve a cohesive story that scales across formats and funnel stages
Write headlines, subheads, CTAs, and body copy that drive conversion without sacrificing clarity or credibility
Produce multiple copy variants for testing, optimization, and personalization
Partner closely with design, growth, product, and sales to ensure copy and creative work together as a system
Apply SEO best practices to on-page copy (intent, structure, keyword integration)
Leverage AI tools to accelerate ideation, drafting, and iteration (e.g., outline creation, variant generation, rewrites), while maintaining a high bar for judgment, tone, and accuracy