Copywriter, Amazon Leo

Amazon • Bellevue, WA

9h

About The Position

Amazon Leo is Amazon’s low Earth orbit satellite network. Our mission is to
deliver fast, reliable internet connectivity to customers beyond the reach of
existing networks. From individual households to schools, hospitals, businesses,
and government agencies, Amazon Leo will serve people and organizations
operating in locations without reliable connectivity.

The Copywriter brings fresh creative approaches and tactical solutions to the
campaign workflow—from concept and messaging to final copy delivery. As the
voice of Leo, you'll craft consistent, compelling narratives that guide
customers, business partners, and government stakeholders through every
touchpoint of their journey with Leo—whether that's a social post, product page,
email campaign, event experience, or video script.

With a growing knowledge of the Amazon portfolio and Leo's unique positioning,
you'll have a strong point of view on creative execution and collaborate closely
across the team to deliver bar-raising brand experiences. You'll contribute to
copy development on campaigns of varying complexity—sometimes supporting senior
creatives on larger initiatives, other times driving the copywriting for small-to mid-sized executions with guidance from creative leadership. You'll also
leverage generative AI tools to enhance creative workflows, using them to
develop internal briefs, explore conceptual directions, and accelerate ideation
processes.

Requirements

• Bachelor's degree, or 3+ years of content creation or similar experience
• Portfolio demonstrating strong conceptual thinking and executional craft across multiple mediums (digital, print, video, experiential, social)
• Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Nice To Haves

• Experience with scripted and unscripted storytelling, live-action as well as animation workflows
• Demonstrated ability to translate complex technical concepts into compelling narratives across the customer journey
• Experience developing brand voice guidelines and messaging frameworks
• Experience executing brand voice across multiple audiences (B2C, B2B and B2G) and industry verticals
• Working knowledge of industry-standard creative tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or similar design software
• Experience writing for brand/product launches, event- and experiential-based marketing

Responsibilities

• Execute Leo's brand voice and tone across all customer touchpoints—from first awareness through consideration, purchase, onboarding, and advocacy
• Ensure messaging consistency across the full spectrum of media: digital (web, social, display, email), video, experiential (events, activations), print, PR, and internal communications
• Adapt Leo's voice appropriately for consumer (B2C), business (B2B), and government (B2G) audiences while maintaining brand consistency
• Develop and maintain messaging frameworks and voice guidelines that scale across teams and channels
• Accountable for end-to-end copy development, from pitch to launch, on Leo's small- to mid-sized campaigns across B2C, B2B (AWS), and B2G audiences
• Articulate creative concepts and rationale internally and externally through growing communication skills and shared pitch presentations
• Address the strategy and client needs, as defined in the creative brief, through creative ideation and campaign development
• Consider Amazon Leo's brand tone and voice in creative ideation and execution across diverse audience segments and customer journey stages
• Produce original copy with great attention to narrative consistency, voice, and tone for all campaign deliverables across digital, video, experiential, print, and social channels
• Write compelling copy for the full customer journey: awareness campaigns, product detail pages, email nurture sequences, video scripts, event experiences, PR communications, and internal initiatives
• Ensure copy accuracy on all deliverables via ownership of campaign messaging style guides
• Translate complex technical concepts into compelling narratives that resonate at every stage of the customer journey
• Collaborate with Design Technologists, Solutions Managers, Art Directors, and Creative Directors to vet tactical copy/creative across Amazon
• Partner with Product Marketing Management (PMM), Industrial Design, and cross-functional teams to ensure voice consistency across all customer touchpoints

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level