Copywriter

Therabody•Los Angeles, CA

66d

About The Position

Our singular mission is to help people feel better naturally. We believe that when people feel better, they're freer to do what moves them. We're committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts - inside and outside of the office. We're dedicated to leading the tech wellness industry, and that starts with our employees. If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us. Together we can push the limits of what can be achieved for everybody. We're looking for a strategic, AI-literate, customer-first Copywriter who writes with purpose and brings clarity to every brand touchpoint. You'll work directly with the Head of Creative and Brand leads to concept and execute full-funnel campaigns that drive both brand love and business results across our wellness, performance and beauty categories. We need someone who can translate complex product benefits into emotionally resonant stories, navigate the nuances between FDA-cleared medical claims and aspirational wellness messaging and maintain our expert-yet-approachable brand voice across 20+ global markets.

Requirements

3+ years copywriting experience at an agency or in-house creative team, with a strong portfolio demonstrating conceptual range and executional excellence
Proven ability to concept and execute integrated campaigns across multiple channels
Experience writing for e-commerce, performance marketing and brand-building simultaneously
Deep understanding of full-funnel messaging strategy
Demonstrated experience using AI-assisted writing or creative tools (such as ChatGPT, Jasper, Grammarly, Midjourney, etc.) to improve workflow, ideation, or content performance
Exceptional attention to detail with obsessive quality standards
Self-starter who thrives in ambiguity and fast-paced environments
Strategic thinker who asks "why" before writing "what"
Collaborative spirit with the confidence to challenge and be challenged
Genuine passion for wellness, health and helping people feel their best

Nice To Haves

Experience in wellness, health, beauty or CPG categories
Understanding of medical device regulations and HSA/FSA eligibility
Familiarity with performance marketing and conversion optimization
Interest in AI-driven personalization and content analytics

Responsibilities

Write across 360-degree campaigns and promotional moments, spanning paid media, social, email, SMS, retail, web, packaging and beyond
Lead creative copy from brief to final asset, ensuring messaging ladders up strategically across every funnel stage
Partner closely with designers and videographers on the creative team to concept integrated work where copy and visuals work together
Leverage AI-powered tools (e.g., for ideation, drafting, optimization, or translation) to enhance creative efficiency and scale content while maintaining brand voice and originality
Work closely with Product, Education, Legal, Science and Growth teams to translate product innovation into compelling consumer stories and messaging documents
Navigate regulatory review for medical-grade products while maintaining brand voice and creative integrity
Present work confidently and defend strategic choices with clarity
Own Therabody's brand voice as the subject matter expert, speaking up in meetings to ensure all creative work honors our guidelines
Evangelize voice and tone principles across the organization, educating cross-functional partners on how we sound and why it matters
Craft messaging that differentiates Therabody in an increasingly crowded wellness space
Balance sales-driving urgency with the long-term brand building that sets us apart
Act as the final gut check before work goes out the door, protecting brand integrity at every touchpoint
Bring a strategic POV to creative briefs, offering solutions beyond what's asked
Stay ahead of wellness trends, consumer behavior shifts and cultural moments that create opportunities
Use performance data to inform creative decisions and optimize messaging
Identify and experiment with emerging AI and automation tools that can support creative development, personalization, and testing