Copywriter

OLIVER Agency - North America•Philadelphia, PA

12d•$102,000 - $114,000

About The Position

You'll be the creative voice behind campaigns and content that connect brands with audiences through compelling storytelling and persuasive messaging. Working at the intersection of brand strategy, consumer insights, and creative execution, you'll translate complex ideas into clear, engaging copy that drives action across multiple touchpoints. We're looking for someone who can balance brand consistency with fresh creativity, finding the perfect tone and message for every audience and channel. Success means creating copy that not only engages but converts, building brand affinity while achieving campaign objectives.

Requirements

A portfolio demonstrating versatile copywriting across channels, with strong creative thinking and brand voice development
Experience writing for digital channels including websites, social media, email marketing, and paid advertising
Ability to adapt tone and style for different audiences, from technical B2B communications to consumer-focused brand messaging
Understanding of direct response copywriting principles and conversion optimization techniques
Strong research skills for understanding target audiences, competitive landscape, and industry trends
Excellent editing and proofreading abilities with attention to detail and brand consistency
Experience collaborating with designers, strategists, and project managers in fast-paced creative environments
Knowledge of content management systems and basic understanding of SEO copywriting principles
Proficiency with Gen AI tools (ChatGPT, Claude, Jasper, Copy.ai, Grammarly) to enhance ideation, research, and copy refinement
Agentic mindset: ability to break down complex creative briefs systematically and identify optimal messaging approaches
Experience using AI for content research, headline generation, and copy variation development
Understanding of AI capabilities and limitations in copywriting, with strong human creativity and brand voice oversight
Ability to leverage AI tools while maintaining authentic brand personality and emotional connection
Experience integrating AI workflows to improve content production efficiency and creative iteration speed

Nice To Haves

Experience with financial services, fintech, or regulated industries including compliance considerations for marketing communications
Knowledge of long-form content creation including white papers, case studies, and thought leadership pieces
Experience with UX writing principles for digital interfaces and user experience optimization
Understanding of marketing automation and personalized content strategies
Familiarity with video scriptwriting and audio content development

Responsibilities

Create compelling copy for integrated campaigns across digital, social, email, display, and print media that drives engagement and conversion
Incorporate the brand voice guidelines and messaging frameworks that ensure consistency while allowing for creative flexibility across channels
Write persuasive product descriptions, landing pages, and sales materials that clearly communicate value propositions and drive purchase decisions
Collaborate with creative teams, strategists, and account managers to translate briefs into compelling creative concepts and executions
Adapt messaging for different audiences, channels, and campaign objectives while maintaining brand integrity and voice
Transform complex information and technical features into accessible, benefit-focused copy that resonates with target consumers
Guide copy testing strategies including A/B tests for subject lines, headlines, and call-to-action messaging
Present creative concepts and copy rationale to clients and stakeholders, connecting creative decisions to business outcomes
Stay current with language trends, cultural moments, and industry best practices to keep copy fresh and relevant
Deliver copy that improves key metrics such as engagement rates, click-through rates, conversion rates, and brand recall