Aeropostale-posted 2 months ago
Full-time • Entry Level
Hybrid • New York, NY
5,001-10,000 employees
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

Aéropostale is seeking a Copywriter to be a part of the Creative Marketing team in our NYC office. This role is responsible for brainstorming, creating, and transforming ideas into written content that engages customers and drives conversion with our brand, products and marketing communications across aeropostale.com, organic social platforms, email campaigns, and paid media and print channels.

  • Help to establish the Aéropostale voice in a relatable tone to our core customers.
  • Develop and communicate the Aéropostale brand message through consistent and elevated product stories across a variety of categories.
  • Edit and proofread all product stories, content, and online marketing materials.
  • Write creative copy for email campaigns that will effectively drive click-through rates and sales.
  • Collaborate with Ecommerce and Marketing team members to create effective and compelling content for the Aéropostale website and PDP product descriptions for wholesale partners.
  • Develop concise and compelling copy to support Aéropostale Search Engine Marketing efforts.
  • Write engaging copy that inspires and informs the customer across key touchpoints.
  • Complete special projects upon request.
  • 2-4 years creative writing experience, some product stories experience required (ecommerce or catalog), preferably in apparel and/or luxury.
  • Content or online editorial copywriting experience.
  • Bachelor's degree in English, Communications, Journalism or related field preferred.
  • Ability to work under deadline pressure with excellent attention to detail.
  • Ideas person and problem solver, with the flexibility to balance editorial and business needs.
  • Excellent writing skills, with the ability to write clearly, concisely and easily.
  • Strong attention to detail and be able to perform research with an eye for what's trending in the apparel market.
  • Culturally aware, with the insight and empathy to be inclusive on a global scale.
  • Online fluency (websites, blogs, etc.) with the curiosity and insight to ensure the brand stands out in the crowd.
  • Strong communication skills and ability to work with different types of people and departments.
  • Ability to multi-task, adapt and re-prioritize according to rapidly growing company needs.
  • Self-motivated with an entrepreneurial spirit, balanced with a team mentality.
  • Strong familiarity with Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
  • Travel may be required, based on business needs.
  • Adhere to regular in-office presence, including engaging in in-person team interactions, meetings and collaborative projects.
  • Job duties may be performed effectively using the hybrid work program designated by the company.
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