Copywriter

Texas A&M University • College Station, TX

421d • $45,000 - $50,000

About The Position

The Copywriter (Communications Specialist II) at Texas A&M University plays a crucial role in promoting the Division of Academic Affairs by crafting engaging narratives that highlight the achievements and events of students, faculty, and staff. This position involves creating dynamic content for various platforms, ensuring effective communication with internal and external audiences, and maintaining the university's brand voice.

Requirements

• Bachelor's degree in Communications, Journalism, English, or a related field; or equivalent combination of education and experience.
• Two years of experience in Communications or a related field.
• Knowledge of word, spreadsheet, and database applications.
• Knowledge of editing guidelines and standards.
• Ability to conduct interviews and create editorial calendars.
• Ability to travel independently to various locations.

Nice To Haves

• Master's degree in Journalism, English, or a related field, or equivalent combination of education and experience.
• Experience writing copy for news articles, landing pages, and promotional campaigns.
• Experience with project management and content management software.
• Keen eye for detail and appreciation of design.
• Experience proofreading and utilizing AP style guidelines.

Responsibilities

• Write and edit compelling content for web, print, promotional materials, email, social media, and advertising.
• Produce SEO-friendly content optimized for conversion.
• Write high-quality product descriptions and supporting content.
• Adapt copy voice and style based on the target audience and intended action.
• Stay current on style guidelines and brand voice for consistent messaging.
• Conduct interviews with subject matter experts to ensure content accuracy.
• Research target audiences and their needs through various methods.
• Create and maintain partnerships with stakeholders to align with organizational goals.
• Collaborate with stakeholders to develop engaging copy content.
• Recommend improvements for onsite personalization and event enhancements.

Benefits

• Health, dental, vision, life, and long-term disability insurance with employer contributions.
• 12-15 days of annual paid holidays.
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month.
• Automatically enrolled in the Teacher Retirement System of Texas.
• Free exercise programs and release time for health and wellness programs.
• Access to free LinkedIn Learning training programs and limited financial support for conferences.
• Educational release time and tuition assistance for completing a degree while employed.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Education Level: Bachelor's degree