About the position
As a Copywriter, you'll be joining our consumer-centric, product-led creative powerhouse. We are consumer-centric in the way we dig for insights and iterate to discover the best way to bring a story to life. We are product-led in the way we tell stories. Our products are the heroes. We celebrate their innovation and functionality, ensuring that they are always at the heart of our storytelling efforts. As the Copywriter, you'll work closely with creative, product, and marketing teams to develop clear, compelling, and effective content that drives consumer engagement and elevates the brand. From product naming to writing scripts for videos and crafting copy for ads, you'll bring creative ideas to life through words, helping to position Shark Beauty products as market leaders in innovation.
Responsibilities
- Develop concepts for new products, including writing manifestos, product names, campaign ideas, and establishing the voice and tone for new product categories.
- Get hands-on experience with the products you are tasked with bringing to life. Understand the key features and benefits to craft authentic and consumer-centric copy.
- Craft engaging copy for digital ads, social media, retailer content, email marketing, and other touchpoints, ensuring brand voice consistency across all platforms.
- Write scripts for social, retailer, and OTT videos, translating complex product features into relatable, consumer-friendly stories.
- Collaborate closely with Art Directors, designers, and project managers from project inception to completion. Work with engineering, product development, and brand marketing teams to ensure copy accurately reflects product specifications and benefits.
- Study consumer insights data to uncover key insights that spark big creative ideas, ensuring messaging resonates with target audiences.
- Establish and maintain the voice and tone for new product categories, ensuring all communication reflects the brand's values and positioning.
- Bring strategic thinking and creative problem-solving to every project, delivering compelling copy under tight deadlines.
Requirements
- 3+ years of experience working as a copywriter, preferably in a high-growth, innovative consumer products or tech-focused environment.
- Bachelor's degree in English, communications, linguistics, or a related field (Master's degree is a plus).
- Comfortable writing about technical products, with the ability to make complex matters easy to understand for non-technical audiences.
- Strong attention to detail with the ability to multitask and manage multiple projects and deliverables under pressure.
- Excellent verbal and written communication skills, with the ability to present and justify copy choices in a clear and compelling manner.
- Desire to become fully versed in Shark Beauty products and communicate their features with comprehensive understanding and clarity.
- Proven experience working under pressure to deliver high-quality output within tight deadlines.
Nice-to-haves
- Positive, nothing-is-impossible mindset that thrives in a dynamic and fast-paced environment.
- Ability to take ownership of projects and drive them to completion in a highly iterative and growth-focused environment.
- Tech-savvy with a strong understanding of consumer insights.
