Copywriter Multilingual

Westgate Las Vegas Resort & Casino • Ocoee, FL

274d

About The Position

The Copywriter is responsible for supporting the Digital Marketing Department as part of its in-house content production team. The Copywriter writes, proofreads and edits copy for a variety of digital and print marketing outlets, including AP style writing for press releases/media, headlining for advertising campaigns, press releases, blogs, website landing pages, award nominations, casual travel/lifestyle pieces/short form writing, email copy, and corporate communications. This may include creating slogans, catchphrases, messages, long-form articles, and straplines, as well as scripts for radio jingles and impact videos. Proven track record in AP style copywriting for public relations and digital media advertising copywriting including social media, PPC headlining, and more. This role will require multilingual work in support of our Spanish language media efforts. Along with your application, please submit a portfolio or links to your published works.

Requirements

• Proven work experience as a Junior Copywriter, Public Relations Copywriter, Travel Writer, Travel Blogger or similar role.
• Portfolio of published articles.
• 3 years of travel copywriting experience.
• Excellent writing and editing skills, with a keen eye for detail.
• Hands-on experience with Content Management Systems (e.g., WordPress).
• Ability to write creative copy for large pieces of content and smaller texts.
• Significant experience in professional, commercial writing.
• Strong record in creating immaculate copy that stands out.
• Ability to plan and strategize high-profile projects.
• Excellent communication skills.
• Keen attention to detail and timescales.
• Familiarity with creative processes and techniques - including digital media.
• Solid time-management skills.
• Basic keyword search knowledge.
• BS in Marketing, Communications, PR, Journalism or relevant field.
• Comfortable with producing a significant amount of copy per day (in the 2500 - 4500 word per day range).

Nice To Haves

• Experience in writing for travel or hospitality at a chain level.
• Experience with generative A.I. prompt engineering.
• Extensive experience managing mobile apps and/or web properties.
• Experience working with marketing teams in a project/deadline-oriented environment.
• Solid understanding of current and developing trends for online copy generation.
• Experience with copy-assistance / generating platforms such as Frase.io, Surfer SEO, Jasper or Scalenut.
• Passion for travel; experience in hospitality/travel is a plus.
• Knowledge in HTML and CSS is a plus.

Responsibilities

• Writing clear, persuasive, original copy for press releases, blogs, awards, marketing collateral, internal communication, and digital media in both English and Spanish.
• Proofreading copy to check spelling and grammar in both English and Spanish.
• Liaising with Management and Marketing Team and interpreting their requirements.
• Developing and presenting creative ideas and concepts, often in partnership with the other departments.
• Amending, revising, or redeveloping adverts or campaigns in response to feedback from the Marketing Team and Senior Leadership.
• Working on several campaigns at once, sometimes under pressure and often to tight deadlines.
• Research industry-related topics and identify gaps in our content.
• Prepare and publish articles that describe our company and products in the hotel / vacation ownership space.
• Using 'light' SEO practices to optimize articles and increase visibility.
• Liaise with Designers to enrich text with visual aids, like images and charts.
• Shape language and tone used in sales emails, banners, blogs, and other outlets.
• Ensure all content is up to date.
• Take ownership of copy briefs and answer them to a very high standard.
• Offer creative ideas and encourage others to share theirs.
• Check all copy that generated by team members and offer feedback when necessary.
• Liaise with clients and partners if needed, some in different time zones.
• Posting completed copy to our proprietary CMS.

Benefits

• Comprehensive health benefits - medical, dental and vision.
• Paid Time Off (PTO) - vacation, sick, and personal.
• Paid Holidays.
• 401K with generous company match.
• Get access to your pay as you need it with our Daily Pay benefit.
• Family benefits including pregnancy, and parental leave and adoption assistance.
• Wellness Programs.
• Flexible Spending Accounts.
• Tuition Assistance.
• Military Leave.
• Employee Assistance Program (EAP).
• Life, Disability, Accident, Critical Illness & Hospital Insurance.
• Pet Insurance.
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.).
• Advancement & development opportunities.
• Community Involvement Programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Accommodation
• Education Level: Bachelor's degree