Copywriter/Content Specialist
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About The Position
Valve+Meter Performance Marketing is looking for a sharp, curious, and versatile Copywriter/Content Specialist to craft high-impact content that helps our clients win in competitive markets. In this role, you won’t just be writing words—you’ll be building narratives, clarifying complex ideas, and fueling demand generation for industrial, technical, and professional services brands. You’ll translate technical jargon into compelling stories, connect business value to audience needs, and balance creativity with performance-driven strategy. Whether it’s a white paper, blog, case study, or web copy, your work will drive leads, engagement, and measurable results. At Valve+Meter, we believe content plays a pivotal role in driving measurable business outcomes. In this role, you’ll develop work that educates, influences, and inspires action across the marketing funnel, helping our clients stand out and grow in competitive B2B markets. Every piece you create will contribute directly to generating leads, nurturing prospects, and strengthening customer relationships. You’ll collaborate closely with SEO strategists, account managers, and our creative team to develop content that aligns with search strategy, supports sales objectives, and connects seamlessly with broader marketing initiatives. Acting as the bridge between client insights and audience engagement, you’ll transform complex technical concepts into clear, persuasive narratives tailored to decision-makers. Beyond writing, you’ll play an essential part in shaping messaging strategies, contributing to editorial planning, and creating foundational content that fuels long-term marketing systems. Whether crafting an in-depth white paper or refining web copy for SEO, your work will help turn marketing efforts into a reliable engine for revenue. This is a role for someone who thrives at the intersection of creativity, strategy, and performance. You’ll have opportunities to collaborate across disciplines, explore new ideas, and see the tangible impact of your work reflected in client results. Here, content isn’t filler—it’s a catalyst for growth, and your expertise will help guide it.
