Coordinator - Marketing and Communications

Collin College•McKinney, TX

About The Position

Collin College is a dynamic, fast-paced, high-quality institution of higher learning. As a member of the district’s communications team, this role advises campus leadership and provides communications strategy, expertise and support throughout the institution by creating communications content to promote Collin College, its events and programs, for all audiences through written publication, photography, videography and digital content.

Requirements

Bachelor's degree in communication, public relations, journalism, or a related field from an accredited institution and five (5) years of related experience required.
Knowledge of AP style
Knowledge of digital platforms
Knowledge of social media
Knowledge of online marketing
Knowledge of marketing principles
Video skills
Creative news and feature writing skills
Proofing and editing skills
Organization and time management skills
Interpersonal skills
Project management skills
Interviewing skills
Ability to guide, direct and motivate direct reports, including setting performance standards and monitoring performance.
Ability to establish and maintain effective working relationships
Ability to communicate effectively, both orally and in writing
Ability to research and write press releases, news and feature stories and making materials
Ability to serve as project manager
Ability to serve as editor
Ability to work in a fast-paced environment with minimal supervision

Responsibilities

Develop relationships throughout the college community to solicit content and story ideas to promote college offerings and events.
Serve as a creative consultant to campus leadership for marketing and communication strategies and needs.
Create feature content through strong writing skills in AP style within established deadlines for inclusion in college publications, social media, collateral, internal communications and other platforms.
Initiate concept and write ad copy for digital and print media campaigns.
Identify video opportunities, plan and direct video segments, and recruit talent for video productions shared with the college’s various audiences.
Assist in the pre-production (researching, interviewing and scriptwriting) and production (planning, coordinating and editing) of publications, college videos and other digital content with our team.
Support the planning, organization, and execution of special events, including, but not limited to speaker events, graduation and pinning ceremonies, groundbreakings and ribbon-cuttings.
Collect and draft editorial content and proofread for specialized publications such as the monthly president’s report, external publications, e-newsletters, board of trustees’ update, and online blogs.
Assist with media campaigns on behalf of the district, including research, writing and distributing news releases to promote the college and its initiatives.
Assist with media relations and be able to serve as a resource and on-camera, as needed.
Supervise a proofreader/editor and a student worker.
Mentor and train new employees.
Set performance standards and monitor performance.
Perform other duties as assigned.
Perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.