Conversion Rate Optimization Manager

Buyerlink • American Fork, UT

2d • Onsite

About The Position

The CRO Manager will be responsible for conceptualizing, testing, and implementing improvements to conversion actions within our marketing funnels. They have a strong understanding and hands-on experience with A/B testing and website analytics. The CRO Manager develops strategies & tactics that help drive performance and insights for our web properties.
This is a full time in-office role in American Fork, UT

Requirements

• 3+ years working on conversion rate optimization, testing and personalization programs for consumer websites
• Track record of achieving statistically significant lift via conversion rate optimization
• Demonstrated ability to envision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans
• Highly organized and autonomous, but also collaborative and able to work cross-functionally
• Exceptional problem solving and quantitative skills, and ability to concisely communicate data, context, and implications
• Experience with audience segmentation for testing purposes
• Positive outlook, fun, flexible, and creative
• BA/BS in relevant field required
• Hardworking, persistent, and dependable

Nice To Haves

• Experience with A/B testing landing pages is a plus.
• Experience with VWO is a huge plus.

Responsibilities

• Assist in propelling data-driven web optimization strategies for all of our web properties for marketing/conversion effectiveness.
• Contribute to creating compelling user experiences delivering high-converting landing pages for various traffic sources through our conversion funnels.
• Support end-to-end A/B test execution, including setup and QA within experimentation platforms (VWO experience preferred).
• Collaborate with the engineering and design team to deliver flawless ab tests and ensure they are up to date.
• Follow testing roadmap and contribute to improved user experiences that remove barriers to conversion across the web user journey.
• Utilize digital marketing knowledge to understand ROAS from different Campaigns/AdGroups/Keywords and optimize the user experience by creating/refining custom landing pages or provide suggestions for improvement to the SEM team.
• Assist in firefighting and identifying bugs before testing to ensure bug free experience.
• Experience in qualitative and quantitative research tools to derive meaningful observations for ideation.
• Employ UX best practices across websites and landing page flows to create a unified user experience, leading with content-first design.
• Partner with the marketing team to write crisp, high-quality, on-brand copy for campaigns, products, and services.

Benefits

• Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
• Join forces with our diverse Global Community and connect with team members from all over the world.
• We offer a comprehensive extended health benefits package to ensure your total well-being.
• We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
• Enjoy delectable, complimentary lunches, and participate in exciting team events in-office.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager