Conversion Rate Optimization Manager

Finance of America Companies-posted 6 months ago
$77,000 - $115,000/Yr
Full-time • Mid Level
Conshohocken, PA
501-1,000 employees
Credit Intermediation and Related Activities
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Responsible for supporting conversion optimization and digital growth efforts. Focuses on conversion optimization, CRO/testing strategies, and growth initiatives to improve acquisition performance. Collaborates across teams to implement data-driven experiments and continuously optimize the customer journey for improved conversion outcomes.

  • Develops and executes innovative conversion optimization and experimentation strategies across various channels, browsers and over time, over the lifecycle of our customers.
  • Establishes a Center of Excellence dedicated to creating high-performing optimization landing pages, employing Conversion Rate Optimization (CRO) and Multivariate Testing (MVT) methodologies.
  • Collaborates closely with the paid media team to devise and implement efficient acquisition flows, ensuring a seamless transition from initial engagement to conversion.
  • Partners with the product, UX and other teams, contributing insights and expertise to introduce new features specifically designed to drive conversions and enhance the user journey.
  • Fosters cross-functional partnerships to align product development with the overarching goal of optimizing the conversion landscape and maximizing growth opportunities.
  • Measures, analyzes, and optimizes the performance of conversion pages and surfaces, leveraging data-driven decision-making to drive continuous improvement.
  • Leads the development and execution of innovative marketing programs that generate tangible results and drive acquisitions.
  • Performs other duties as assigned.
  • Bachelor's Degree
  • Minimum 4 years marketing experience in conversion optimization, CRO, and testing.
  • Recent experience with creating and executing successful online marketing and/or product marketing strategies that drive growth.
  • Experience in a digital environment (B2B or B2C).
  • Track record of delivering digital growth and optimizing programs against key metrics.
  • Analytical skills and proficiency in Excel, with the ability to analyze and present data effectively.
  • Tenacity, sense of urgency, and the ability to drive change and make things happen quickly with large, less nimble partners and/or teams.
  • Superior verbal and written communication skills, with extreme attention to detail.
  • Time management and prioritization skills, with the ability to thrive in a fast-paced environment and manage multiple competing priorities.
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Paid time-off benefits
  • Flexible spending account
  • 401(k) with employer match
  • Employee Stock Purchase Plan (ESPP)
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