Conversion Rate Optimization Manager

Finance of America Companies • Conshohocken, PA

242d • $77,000 - $115,000

About The Position

Responsible for supporting conversion optimization and digital growth efforts. Focuses on conversion optimization, CRO/testing strategies, and growth initiatives to improve acquisition performance. Collaborates across teams to implement data-driven experiments and continuously optimize the customer journey for improved conversion outcomes.

Requirements

• Bachelor's Degree
• Minimum 4 years marketing experience in conversion optimization, CRO, and testing.
• Recent experience with creating and executing successful online marketing and/or product marketing strategies that drive growth.
• Experience in a digital environment (B2B or B2C).
• Track record of delivering digital growth and optimizing programs against key metrics.
• Analytical skills and proficiency in Excel, with the ability to analyze and present data effectively.
• Tenacity, sense of urgency, and the ability to drive change and make things happen quickly with large, less nimble partners and/or teams.
• Superior verbal and written communication skills, with extreme attention to detail.
• Time management and prioritization skills, with the ability to thrive in a fast-paced environment and manage multiple competing priorities.

Responsibilities

• Develops and executes innovative conversion optimization and experimentation strategies across various channels, browsers and over time, over the lifecycle of our customers.
• Establishes a Center of Excellence dedicated to creating high-performing optimization landing pages, employing Conversion Rate Optimization (CRO) and Multivariate Testing (MVT) methodologies.
• Collaborates closely with the paid media team to devise and implement efficient acquisition flows, ensuring a seamless transition from initial engagement to conversion.
• Partners with the product, UX and other teams, contributing insights and expertise to introduce new features specifically designed to drive conversions and enhance the user journey.
• Fosters cross-functional partnerships to align product development with the overarching goal of optimizing the conversion landscape and maximizing growth opportunities.
• Measures, analyzes, and optimizes the performance of conversion pages and surfaces, leveraging data-driven decision-making to drive continuous improvement.
• Leads the development and execution of innovative marketing programs that generate tangible results and drive acquisitions.
• Performs other duties as assigned.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid time-off benefits
• Flexible spending account
• 401(k) with employer match
• Employee Stock Purchase Plan (ESPP)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees