Conversion Rate Optimization Manager

Trimble • Westminster, CO

71d • $79,924 - $106,000

About The Position

As our new Conversion Rate Optimization (CRO) Manager, you'll join the growth marketing team and be a key player in enhancing the performance of our digital assets, including websites, landing pages, and campaigns. You will own the entire CRO process, from finding opportunities to implementing and analyzing experiments. This is a highly visible position where you'll directly impact key business metrics and work with a range of teams across the company. You will develop and execute a comprehensive CRO strategy to increase conversion rates across our digital properties.

Requirements

• 3+ years of experience in Conversion Rate Optimization or a related field, preferably within a SaaS or e-commerce environment.
• A proven track record of designing and executing successful A/B and multi-variant tests that led to measurable increases in conversion rates.
• A deep understanding of Google Analytics (or similar web analytics platforms), with the ability to interpret data and uncover actionable insights.
• Experience with CRO tools like Google Optimize, Optimizely, VWO, or similar platforms.
• Strong analytical skills and the ability to turn qualitative and quantitative data into strategic recommendations.

Responsibilities

• Develop and execute a comprehensive CRO strategy to increase conversion rates across AECO's digital properties, including websites, email nurtures, campaigns, and checkout flows.
• Use web analytics, heatmaps, session recordings, and user surveys to identify friction points and opportunities for improvement in the user journey.
• Design, prioritize, and run A/B, multivariate, and split URL tests.
• Work closely with cross-functional teams, including Product Marketing, Design, Operations, Sales, and Marketing, to implement winning tests and new features.
• Regularly report on the performance of CRO initiatives and communicate key insights and recommendations to stakeholders.
• Conduct user interviews and surveys to understand user motivations and behaviors that inform your testing hypotheses.
• Manage and leverage our CRO and analytics tools (e.g., Google Optimize, VWO, Optimizely, Hotjar, Google Analytics).

Benefits

• Medical
• Dental
• Vision
• Life
• Disability
• Time off plans
• Retirement plans
• Paid Parental Leave
• Employee Stock Purchase Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Number of Employees: 5,001-10,000 employees