Conversion Rate Optimization Manager

About the position

The Conversion Rate Optimization (CRO) Manager is a data-driven marketing expert responsible for identifying and recommending strategies to improve the effectiveness of marketing campaigns and website user experiences. This role requires a deep understanding of user behavior, a strong analytical mindset, and a passion for data-driven decision-making. The CRO Manager will work closely with cross-functional teams to refine every aspect of the marketing funnel, from initial website traffic to final conversions.

Responsibilities

• Conduct in-depth website and campaign performance analysis, identifying areas for improvement in user experience, conversion funnels, and call-to-actions (CTAs)
• Develop and review A/B and multivariate tests to optimize website elements, landing pages, forms, and other key conversion points
• Analyze user behavior data (e.g., website traffic, user flows, heatmaps, scroll maps) to understand user interactions and identify pain points
• Implement data-driven recommendations for website usability and user experience enhancements
• Analyze campaign performance data across all channels (e.g., email, social media, paid advertising) to identify areas for improvement in conversion rates inclusive of campaign messaging, targeting, and creative
• Develop and implement strategies to improve lead quality and nurturing processes
• Analyze account performance and identify opportunities to improve engagement and conversion rates within target accounts
• Develop and implement strategies to personalize the customer journey for high-value accounts
• Collaborate with strategy and sales / account management teams to align ABM efforts and maximize ROI
• Track and report on key conversion metrics (e.g., conversion rates, cost per conversion, customer lifetime value)
• Use dashboards and reports to monitor campaign performance and track the impact of CRO initiatives
• Create easily consumable presentations for stakeholders showcasing actionable insights and recommendations
• Collaborate closely with agile team to ensure alignment and effective execution of CRO initiatives
• Share best practices and knowledge within the team to foster a culture of continuous improvement

Requirements

• 3-5 years hands-on experience in CRO role, Marketing Operations, Digital Marketing, or related function
• Bachelor's degree in Business, Marketing, IT, Statistics, or related field
• Expertise with MarTech tools like CRM, Marketing Automation, Customer Data Platforms, and Digital Analytics tools
• Ability to draw actionable insights from user behavior data, and translate these insights into optimization plans
• Understanding of UX/UI principles and how design impacts conversion rates
• Excellent verbal and written communication skills, with the ability to present insights and recommendations to cross-functional teams

Benefits

• Opportunity to work with a global leader in the industry
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Competitive salary and benefits package
• The chance to make an IMPACT with your career and contribute to a more sustainable future