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As the Conversion Rate Optimization Manager, you will play a pivotal role in achieving our annual sales targets by developing and executing a roadmap to refine and enhance the performance of Cricut.com's user journeys and conversion funnels. You will apply your expertise in data analysis, user behavior, and conversion optimization techniques to build a best-in-class web optimization program that will optimize Cricut.com's performance and effectiveness. You will be held accountable to increasing the conversion rate on Cricut.com. You will be a member of the Direct to Consumer (DTC) team, and partner closely with the DTC Engineering, SEO, Design, Product Marketing, Channel, and Paid Media teams.