Conversion Copywriter

Lead Surge LLC

12d•Remote

About The Position

LeadSurge is looking for a direct response Conversion Copywriter with a proven track record in the B2C space. We need a writer who lives and breathes high-converting copy and knows how to trigger immediate action across both digital and traditional marketing touchpoints. In this role, you will be developing authentic, persuasive copy for: Digital Channels: High-intent Google Ads (Demand Gen), landing pages, and video Traditional Media: Direct mail and print campaigns We are looking for a specialist who can engineer high-converting copy that triggers measurable response rates and consistent lead generation. Note: This role focuses strictly on conversion-oriented channels; it does not include brand or social media management or copy.

Requirements

5 to7 years as a direct-response or conversion copywriter, preferably within the home improvement or B2C sectors.
Deep understanding of the nuances between writing for Google ads versus social media.
A track record of using Conversion Rate Optimization (CRO) principles to drive specific user actions.
Proficiency in AI-assisted writing tools and digital marketing platforms.
Bachelor’s degree in Marketing, Advertising, English, Journalism, or a related field.
Ability to deliver error-free work under tight deadlines while managing multiple projects.

Responsibilities

Develop high-converting copy for Google Ads (Demand Gen), search, video, and landing pages.
Create compelling copy for direct mail, newspapers, marriage mail, and inserts.
Consistently pitch "breakthrough" ideas, testing new hooks and angles to combat market fatigue.
Proactively audit funnels and propose copy experiments to drive real lift without the need for handholding.
Leverage AI-driven tools to accelerate research, ideation, and iteration while maintaining high-quality standards.
Partner with the Creative Director and digital team to ensure all messaging aligns with client KPIs and lead generation goals.