Content Writer - Urology

Aeroflow Healthcare-posted 7 months ago
Full-time • Entry Level
Remote • Asheville, NC
Ambulatory Health Care Services
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At Aeroflow, our marketing team drives innovation through a comprehensive strategy focused on lead generation, brand awareness, and customer engagement across various channels, including social media, influencer marketing, content creation, SEO, PR, and more. We are dedicated to making life-changing incontinence care accessible. As the Content Writer supporting Aeroflow Urology, you will be instrumental in crafting compelling, informative, and SEO-optimized content that resonates with patients, caregivers, and healthcare professionals. You will translate complex health topics into accessible language, contributing directly to our mission by creating valuable resources across blogs, websites, and other digital platforms.

  • Collaborate with the Editorial Lead and marketing stakeholders to execute on content strategies focused on engagement, education, conversion, and brand awareness for the Urology audience.
  • Research, write, and edit engaging, accurate, and high-quality content (blogs, resource pages, patient guides, infographics text, etc.) for our websites and other online platforms, ensuring adherence to brand voice and style guidelines.
  • Develop a deep understanding of our Urology patient journey to craft content that addresses their needs, enhances user experience, drives conversions, and increases engagement.
  • Partner with Patient Experience and Brand Marketing teams to create clear and concise copy for cross-marketing campaigns as needed.
  • Contribute to and follow the editorial calendar to ensure timely and strategic content delivery.
  • Partner with the in-house design team to create requests for graphics/photography/video by providing clear copy or script writing direction and concepts.
  • Utilize keyword research to inform content creation and identify opportunities for increased traffic, engagement, and conversions.
  • Write and implement effective meta titles, descriptions, and other on-page SEO elements for all created content.
  • Monitor content performance using tools like Ahrefs, Moz, or SEMrush and suggest improvements based on data.
  • Review content performance metrics, including traffic, engagement, time on page, and conversion rates, using analytics tools.
  • Work closely with the Senior Website Coordinator to support A/B testing efforts by ideating ways to optimize content effectiveness and user engagement.
  • Conduct competitor research specifically focused on content strategies and topics to identify opportunities for optimization and differentiation.
  • Engage with platforms like Reddit or Quora to understand audience questions and create content that aligns with SEO and engagement strategies.
  • Associate's or Bachelor's degree in Marketing, Journalism, Communications, English, or a related field (or equivalent professional experience).
  • Minimum 2 years of professional experience specifically in content writing, creating digital content like blogs, articles, and web pages.
  • Experience in healthcare, wellness, medical devices, or a related field is preferred.
  • Demonstrable understanding of SEO principles and best practices as applied to content creation.
  • Basic to moderate experience using SEO tools (e.g., Moz, SEMrush, Ahrefs, Google Keyword Planner) is preferred.
  • Experience working with Content Management Systems (CMS) such as WordPress or Magento is preferred.
  • Ability to analyze content performance data and translate insights into actionable recommendations using tools such as Google analytics.
  • Ability to travel to team in-person events at least twice per year.
  • Competitive Pay
  • Health Plans with FSA or HSA options
  • Dental and Vision Insurance
  • Optional Life Insurance
  • 401K with Company Match
  • 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s)
  • Additional Parental benefits to include fertility stipends, free diapers, breast pump
  • Paid Holidays
  • PTO Accrual from day one
  • Employee Assistance Programs
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