Content Supply Chain Activation and Adoption Manager

Caterpillar Inc. • Peoria, IL

15h • Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Digital Product Manager – Content Supply Chain Activation and Adoption Manager Your Work Shapes the World at Caterpillar Inc. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: As a people leader within the Digital Marketing Product Management team, you will lead the group responsible for rolling out the Content Supply Chain (CSC) processes and tools across all global business units through the enterprise. You will drive the planning, communication, training, and change management needed to ensure both internal and agency partners successfully adopt the new standards and workflows. You will foster a culture of collaboration, innovation, and accountability, empowering your team to deliver high quality solutions that advance Caterpillar’s marketing strategy. Working closely with the CSC Strategist, Content Systems Product Manager, and CSC Program Manager, you will align implementation efforts with the approved business strategy and governance model. You will lead a team of specialists that work directly with end users guiding them through process changes, providing ongoing support, and ensuring the consistent use of standard processes. This role bridges business strategy and execution by ensuring new Content Supply Chain capabilities deliver measurable value. Through enhanced user experience, increased adoption and lower operational costs, you will enable our business partners to meet their marketing objectives more efficiently.

Requirements

• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
• Organizational Leadership: Knowledge of leadership concepts and ability to use strategies and skills to enlist others in setting, embracing and achieving objectives.
• Customer Support Policies, Standards and Procedures: Knowledge of the organization's customer support policies, standards and procedures; ability to guide customers on all company interactions.
• Software Reliability Management: Knowledge of software reliability management; ability to develop and use principles, methodologies and metrics that increase software product performance and reliability.

Nice To Haves

• Bachelor’s degree preferably in Marketing, Communications, Business, Information Systems, or a related field.
• Experience as a people leader or manager, with a proven track record of developing and empowering teams.
• Substantial experience in marketing operations and content creation with a deep understanding of marketing workflows and content lifecycle.
• Strong interest in supporting governance, compliance, and process standardization.
• Detail oriented, well organized, and accountable, with the ability to maintain accuracy and consistency across multiple projects.
• Proven experience leading change management efforts and rolling out training plans for process improvements or system implementations.
• Excellent oral and written communication skills, with the ability to tailor messaging for diverse audiences.
• Experience building and communicating the rationale behind requested changes while confidently challenging proposals that do not align with the broader CSC strategy.
• Demonstrated ability to collaborate effectively across multiple teams and functions.
• Exceptional interpersonal skills with the capability to handle sensitive, emotional, or potentially controversial situations effectively, particularly during periods of change management.
• Familiarity with Product Information Management (PIM) or Content Management Systems (CMS) and the Adobe Marketing Products (Workfront, Frame.io, AEM Assets, and Firefly Services).
• Previous experience shaping future strategy by linking high‑level business goals to the operational changes required to achieve them.
• Maintain flexibility while staying positive and encouraging when strategy or roadmap shifts create new challenges for users.
• Formal change management training or certification and experience acting as a change manager.
• Solid understanding of Caterpillar policies, standards, procedures, business model, and marketing strategies.
• Proficiency in Microsoft tools including Word, Excel, Teams, PowerPoint, and Azure DevOps.
• Demonstrated ability to work cross-functionally with a global team across multiple different business units.

Responsibilities

• Build, mentor, and inspire a high-performing team of product consultants and specialists by providing clear direction, coaching, and professional development opportunities.
• Set clear objectives, monitor team and product KPIs, and ensure accountability for results.
• Lead enterprise-wide CSC implementation, driving change management and user adoption across all regions for both business unit and agency employees.
• Collaborate with the CSC Strategist and Program Manager to align process changes with business strategy and communicate updates, while funneling prioritized user feedback to the Content Systems Product Manager to inform future improvements.
• Guide end users through process changes by delivering comprehensive training programs, demos, and job aids to educate marketing teams and other stakeholders on CSC best practices.
• Address user issues and questions working with technical teams when necessary to troubleshoot problems to minimize disruption and user frustration.
• Promote standardization by championing CSC best practices and ensuring adherence to aligned governance processes for content operations.
• Lead the planning and execution of change management and communication strategies for the CSC rollout to all business units.

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Manager