Content strategy & UX Consultant

Brave Bison • London, CA

35d • Hybrid

About The Position

You will lead content strategy and optimisation projects across client accounts, working autonomously to turn business objectives and user needs into actionable content plans. The role blends content strategy, SEO, and UX thinking to ensure content is findable, usable, and commercially effective.

Requirements

• Experience in content strategy, content design, or UX writing within an agency or in-house digital team.
• Strong grasp of SEO fundamentals and how they connect to content and user experience.
• Proficiency with analytics, SEO & AI tools (e.g. GA4, GSC, Ahrefs, Screaming Frog, ChatGPT, Claude).
• Ability to work with complex data and translate it into clear strategic recommendations.
• Excellent communication skills, both written and in client-facing settings.
• A user-centred mindset and familiarity with accessibility best practices.

Nice To Haves

• Experience with Figma or similar prototyping tools.
• Familiarity with multilingual or multi-market content strategies.
• Understanding of information architecture and content modelling.
• Experience with contributing to new business and pitching.

Responsibilities

• Develop and deliver content strategies informed by keyword research, audience insights, and user behaviour data.
• Clearly articulate the strategy to clients and team members, answering questions with confidence.
• Lead content ideation sessions and conduct campaign research as needed.
• Use data and user research to form hypotheses, identify user needs, and make evidence-based decisions.
• Produce high-quality, user-focused content that is clear, accessible, and aligned with briefs and deadlines.
• Optimise on-page content and create flawless copy requiring minimal QA.
• Adapt tone of voice and brand guidelines for diverse audiences and verticals.
• Apply content standards and style guidelines consistently.
• Conduct on-page deliverables to a high standard autonomously, including internal linking recommendations and content hierarchy improvements.
• Understand Google quality guidelines and take measures to avoid cannibalisation.
• Apply user experience principles to improve how content is structured, navigated, and consumed.
• Evaluate information architecture, content hierarchy, and page structure to improve discoverability and usability.
• Use prototyping tools (e.g. Figma) to create, test, and communicate content solutions.
• Ensure accessibility by writing in plain language and designing content for users with assistive technologies.
• Conduct independent keyword research, compile keyword lists, and confidently make recommendations to clients.
• Refine and QA keyword research against a content strategy, using it to inform content creation and page structure.
• Adapt briefing and QA processes to suit each client.
• Present results and insights to cross-functional teams, encouraging collaboration across content, SEO, data, digital PR, and creative disciplines.
• Develop and implement content design processes and standards.
• Apply commercial judgement to day-to-day work, helping maintain healthy margins by delivering efficiently.
• Track and articulate ROI, connecting content improvements to measurable business outcomes.
• Identify growth opportunities within existing accounts and contribute to pitch development.
• Mentor junior team members through QA, actionable feedback, and knowledge sharing.
• Integrate AI tools into content workflows to improve efficiency and quality.
• Contribute to Brave Bison’s marketing activity and build external credibility in content strategy.

Benefits

• Dynamic working:To keep that work-life harmony in check, we're flexible on where and when you work
• Private medical insurance:To keep you fighting fit and give you and your family peace of mind.
• Income protection:We know it feels good to be covered, just in case.
• Calm Subscription:Now more than ever, it’s important to mind your mind!
• 25 days annual leave:This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
• Christmas closure:No need to save holiday days for the Christmas closure period. It's on us!
• Birthdays off:One extra day to celebrate your big day
• Summer hours:Between June and Aug we finish at 15.00 every Friday.
• Online coaching and mental health support:Unlimited via OpenUp
• Remote Working:Work abroad for up to one month a year.
• Performance & Salary: Reviewed twice a year for everyone.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed