Content Strategy Manager

About the position

The Udemy Content team delivers on Udemy’s mission by leveraging our powerful marketplace content model to deliver on-demand learning content to our B2B customers within the Udemy Business Organization. We are looking for a highly strategic and scrappy executor with a passion for online education to lead the content planning for several of our Technical verticals (think AI, Data Science, and Software Development). Through research, systems thinking, and data insights, you will be the expert in understanding the needs of both enterprise clients and individual learners across the technical verticals. You will take a data-driven approach to prioritizing content that improves the relevance and differentiation of our collection.

Responsibilities

• Be an expert in industry trends, customer needs, and learner needs in the Technical vertical to develop the content strategy across the AI, Software Engineering, Data Science, Cybersecurity, IT Certifications, IT Operations, and UX/UI Design for a global English audience.
• Develop and execute the strategy for the Technical Collection based on analyzing demand, supply, and consumption data.
• Perform ongoing competitive analysis.
• Research industry trends and derive data insights to understand how learning needs are evolving.
• Optimize content supply and demand to meet customer needs.
• Partner with the Instructor Strategy team and Product team to improve the speed and relevance of content supply.
• Be a content evangelist for the Technical vertical, educating our internal teams and customers about our competitive differentiation.
• Execute SME sourcing as needed.
• Advocate for, and provide insight on, critical product feature development.

Requirements

• 3-5+ years of work experience in strategy, content management, or product marketing in IT or a computer-related field.
• Knowledge of one or more technical domains and the desire to go deeper.
• Proven ability to solve complex problems.
• Data-driven decision making.
• Proven ability to derive insights from data.
• Excellent business communication and relationship-building skills.
• The ability to get things done by constantly moving between strategy formulation and hands-on, scrappy execution.
• A strong appetite for taking risks, learning, and applying those learnings to move fast.
• SQL skills are a plus.

Benefits

• Inclusive environment that welcomes a diverse range of backgrounds and experiences.
• Employee resource groups and Fair Pay Workplace.
• Flexible work culture.
• Unlimited access to Udemy courses.
• Monthly UDays (meeting-free professional development days).
• Generous annual professional development stipend.
• Recognition as a Great Place to Work.