Content Strategy Lead

Firstbase.io • New York, NY

196d

About The Position

Firstbase is looking for a leader to establish and execute a comprehensive content strategy for a newly formed team. The role involves creating captivating, high-quality content that inspires and resonates with audiences, moving beyond traditional content marketing. The successful candidate will work closely with leadership and external talent to build a world-class content team and develop innovative content formats, including long-form video and written storytelling.

Requirements

• Based in New York City, or willing to relocate.
• 3+ years of experience leading creative teams at a product company or creative agency.
• A proven track record of identifying, recruiting, and working with exceptional creative talent.
• Strong project management skills, keeping plans clear, timelines on track, and everyone aligned.
• Hands-on experience producing or contributing to high-quality video content, with examples to show.
• A rare blend of creative instinct and analytical thinking.
• Strong understanding of the startup landscape and how modern companies are structured, operate, and scale.
• High level of energy.
• Relentless pursuit of excellence, with a strong aversion to mediocrity.
• Ability to speak your mind, challenge assumptions, and present ideas clearly.

Responsibilities

• Lead the development of innovative content formats with a focus on long-form video and written storytelling.
• Build and manage a content calendar, aligning production and release cadences with product launches, business goals, and market trends.
• Recruit, manage, and collaborate with world-class creative talent, both in-house and external.
• Define and track clear performance metrics to measure the reach, quality, and impact of content across channels and audiences.
• Operate with creative rigor and startup scrappiness, producing polished, cinematic work and fixing small-but-critical details.
• Work within flexible timelines and budgets, always optimizing for excellence.

Benefits

• Competitive salary & equity.
• Generous raises & stock refreshers.
• Flexible work setup with remote options.
• Unlimited PTO & other time off benefits.
• Success stipend for work setup.
• Comprehensive health benefits.
• Learning & development opportunities.
• Annual anniversary gift.
• Parental Leave with fully paid time off.
• Generous annual bonuses that grow.
• Company Gatherings fully covered.
• Vacation bonus after 3 years.
• Visa sponsorship and renewal assistance.
• Business travel & collaboration budget.
• Opportunities for upward mobility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Number of Employees: 51-100 employees