Content Strategist

Sanford Health • Sioux Falls, SD

73d • $21 - $34

About The Position

The Content Strategist is responsible for planning, developing, and executing social media strategies and social content recommendations for the enterprise to increase brand awareness, followership, and engagement for any and all inquiries. Possesses a working knowledge and real-world experience in planning, managing and executing social media initiatives. Manages brand voice and consistency across digital properties including but not limited to, blogs, Twitter, Facebook, LinkedIn, YouTube, Yelp and Instagram. Develops and manages integrated communication plans and social media strategies, including communications positioning, messaging and execution of tactics consistent with the Sanford brand. Works closely with creative team, business partners, and senior marketing specialists to create social content. Communicates effectively in real time engagement scenarios after hours and during live events. Leverages measurement tools to provide progress reports and insights, continually finding ways to improve on those metrics through testing and new ingenuities. Listens for and monitors non-favorable social media activity and responds appropriately. Manages day-to-day social activities and tools. Develops social media strategies and recommendations to support marketing campaigns. Promotes any and all media stories through Sanford's social networks. Participates in project management teams to provide social media recommendations. Appropriately uses social media tools within the organization. In partnership with corporate training functions, develops and communicates social media training and best practices. Innovates using new ideas and experimentation. Leverages data and insights to monitor overall performance, adjusting as needed to improve overall results. Identifies social media opportunities and provides recommendations to stakeholders. Supports the mission, vision and values of Sanford Health and associated businesses. Develops and maintains master list of Sanford Health's social media accounts.

Requirements

• Bachelor's degree in public relations, journalism, communications, marketing, English or related field.
• Minimum of three years experience in social media or digital media marketing.
• Experience leading social teams is beneficial.
• Experience with social media platforms (Facebook, Twitter, Instagram, Snapchat, LinkedIn, Reddit, Pinterest, Google My Business, etc.).
• Experience with social media marketing and reporting platforms (Hootsuite, Sprout, Salesforce, Spredfast, Google Analytics, Adobe, Canva, etc.).

Responsibilities

• Plan, develop, and execute social media strategies and content recommendations.
• Manage brand voice and consistency across digital properties.
• Develop and manage integrated communication plans and social media strategies.
• Communicate effectively in real-time engagement scenarios.
• Leverage measurement tools to provide progress reports and insights.
• Monitor non-favorable social media activity and respond appropriately.
• Manage day-to-day social activities and tools.
• Develop social media strategies to support marketing campaigns.
• Promote media stories through Sanford's social networks.
• Participate in project management teams to provide social media recommendations.
• Develop and communicate social media training and best practices.
• Innovate using new ideas and experimentation.
• Leverage data and insights to monitor overall performance.
• Identify social media opportunities and provide recommendations.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) retirement plan
• Work/life balance benefits
• Generous time off package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Hospitals
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees