Domain Consultant

TATA Consulting Services•New York, NY

30d

About The Position

We're looking for a Content Strategist with extensive experience in planning and executing content strategies that serve the needs of the users The candidate must have a keen understanding of the digital marketing landscape including SEO & social media marketing The candidate should be highly creative and use data-driven insights for creating effective content strategies The candidate should have proven experience in conducting research on industry-related topics and generating ideas for new content types and Excellent understanding of grammar, punctuations, syntax, structure, and sentence construction is necessary Hands-on knowledge of using writing assistant tools such as Grammarly and ProWritingAid Basic technical knowledge of HTML, content management systems, and marketing automation tool The candidate must have impeccable verbal and written communication and presentation skills

Requirements

Extensive experience in planning and executing content strategies that serve the needs of the users
Keen understanding of the digital marketing landscape including SEO & social media marketing
Highly creative and use data-driven insights for creating effective content strategies
Proven experience in conducting research on industry-related topics and generating ideas for new content types
Excellent understanding of grammar, punctuations, syntax, structure, and sentence construction is necessary
Hands-on knowledge of using writing assistant tools such as Grammarly and ProWritingAid
Basic technical knowledge of HTML, content management systems, and marketing automation tool
Impeccable verbal and written communication and presentation skills
Strong analytical and problem-solving abilities.
Excellent communication and stakeholder management skills.
Ability to work independently and in cross-functional teams.

Responsibilities

Strategize, optimize, and deliver actionable content for our customers and stakeholders
Perform activities such as market research, competitor analysis, and persona mapping to generate content idea
Identify the tone of voice for each content type by conducting persona interviews
Liaise with other departments, brainstorm, and generate innovative ideas that enrich the quality of the content
Conduct content audits to identify content optimization opportunities
Create and maintain editorial calendars, style guides, taxonomies, metadata frameworks, and content migration plans
Keep track of feedback and analytics to make improvements in the overall content strategy

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